It is that time of year again. The fall is upon us and the time for fall activities has begun. This also means that kids are heading back to school and parents are in a frenzy trying to get them ready for their new adventures this year. Back to school haircuts are always a hassle for parents, spending money on kid after kid to get their “look” back in shape for school, especially for parents of teenage kids. With this in mind, your salon has a lot of opportunity for growth in the near future. With the back to school craze beginning and many larger chain salons advertising far and wide for the “back to school” look, what can your salon do to amp up the advertising and bring in new clients? It turns out that it is quite easy to amp up your salon marketing strategy without breaking the bank. There are a few ways to approach it, but one of the methods is to hire a marketing team to create a marketing strategy centered on your needs and your budget. They can create marketing platforms that adhere to your goals and your pocketbook so that your salon grows but without the kind of mass campaign that a larger salon would invest in. The Salon Marketing Gurus are the best marketing group you can find to do just that.
Working with name dropping is also a great way to raise awareness about your salon and get more people coming through your doors for haircuts and such. Utilizing social media tools to make marketing a breeze is easier than ever, and with the right push, you will be able to make a huge impact and reach many new clients without investing much money at all. There are a few important notes to adhere to when working with a social media marketing strategy that focuses largely on name dropping. First, you should not only make mention of your salon’s name frequently but also include the name of your city and/or neighborhood in order to make this effective. If you fail to include where you are located, people who do a web search for salons in your city or neighborhood will not be able to find you as easily. Another great move is add an entire webpage to your website that is dedicated to special offers for the fall, before and after shots of back to school haircuts, as well as hair and makeup tips for the fall. These are great ways to improve your website’s web traffic and therefore encourage familiarity with you brand. Once this kind of name dropping familiarity has been built, you will see more new faces coming through your doors because of what they found of you online.
You can see that salon marketing is not tricky when you use the right tools. It does not have to be an expensive investment either if you simply take the time to do it well the first time. Use name dropping and website development to take your marketing plan to the next level, and trust the Salon Marketing Gurus to get you there.