The majority of people do not release how relatively new the professional photography industry is. In fact, the number of professional photographers in this country has gone up nearly 70% since the 1950’s. In the olden days there were some industries which had full time photographers, like the news business and the Hollywood studios. The real money in the photo industry was in personal cameras which jumped to one out of every three American families owning one by the 1980’s. Today there are an almost infinite number of occasions when the use of a pro photographer is called for. In almost every industry in the nation, there is a time when a photographer has to be brought to shot a place, an event or a product. With the increase in the number of private professional photographers that exist in the world today it is no wonder that there is also a large sub-industry of professional photographer advertising. So, how does the average professional photographer today find their new clients?
The number one place for the photo world to advertise is without a doubt the internet. There are thousands of web sites online which offer everything from pro photo services to information about how to find a good photographer and how to get the best deals on photography. There is also a considerable local photography market with companies right out of Colorado dominating the regional photo demands of the Coloradans. www.coloradovisions.com is a site that offers professional services in photography for a wide range of different areas. Although local companies provide the largest number of photographers to most areas, the national and even international photographer is becoming increasingly more typical.
After the World Wide Web, the next big movement in photography advertising comes directly from the photographers themselves. Self-promotion is the bread and butter of many pro photographers today. If an event photographer goes to shoot a big company product launch, he will almost certainly spend some time at the party after the photos are finished, just networking with the guests and trying to find the next client on his list. In fact, commercial photographers spend more money on average, for business cards, flyers and other forms of printed promotional materials than even on the construction of web sites. For many, there is a lot to be said about getting to know your photographer before he or she comes to shoot something for you or your company. Many occasions call for a certain level of trust between customers and photographer and the client must feel assured that his pictures are going to be for the use which the two have discussed before the fact and nothing else.
Lastly, Radio remains a small but important part of professional photography’s publicity. It is still common place to hear radio ads for wedding photographers or for a modeling photographer on your favorite radio programs. The reason is simple, the country still loves to listen to the radio,with the average person listening to between 3 and 4 hours of radio a day, and the cost of radio ads is far lower than those of TV commercials.