As a plumber who has decided to branch out and open your own business, you are probably wondering how to go about doing exactly that. There are so many different forums out there that offer all kinds of advice on plumbing, small businesses, and everything in between, and it can be really confusing to try and sort through all of that to get to what you really need to know about starting your new plumbing business. Luckily we have consolidated the most helpful hints from the professionals and experts right here, so you do not have to look any further. Here are the most important and basic steps towards starting your own successful plumbing business.
- Know your market and your competition. You have probably already been working in this market in some capacity or another and recognized that there is an opportunity and that is how you decided to go out on your own and start a new company. Knowing who your competitors are and what services they offer, as well as their pricing, will help you figure out how to price yourself to stay competitive and what services you will need to offer to stay competitive.
- Do your homework. Write up a detailed business plan that includes a variety of scenarios such as trouble getting a loan, higher interest rates than anticipated, rising costs of equipment, and so on. Make sure you plan for the unexpected and account for it when writing up your business plan. Your lenders are going to want to see how you have prepared for your new business from start to finish. Do not forget to include marketing and staffing costs, as well as any legal or licensing fees you might have to pay to get the business started.
- Hire the right marketing and advertising firm. Plumber Marketing Gurus can help you with all of the different needs you are going to have when starting your business. One of the first steps you are going to want to take is to develop a new website, and they are experts in plumbing website design so you do not have to be. If you had to be a graphic designer and a plumber at the same time, it simply would not work. Leave the marketing to the professionals, and allow them to use their well developed techniques such as SEO for plumbers to help make sure that your new business and new website will be getting the traffic it deserves. Traffic turns into clients, and clients are what turn into money to keep your business running.
- Spread the word. Use your friends, family, and newly minted online presence and social media profiles – in partnership with Plumber Marketing Gurus – to help encourage your friends and family to share your business with their colleagues. Offer discounts for referrals, and encourage new clients to hire you with an initial discount as well. Do not undercut your prices so much that you would be losing business, but sometimes you have to take a little bit of a hit initially in order to gain a solid client base.