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Branding: Triumphs over adversity
April 13th, 2010 by Mike Knutson
In Made to Stick, Dan and Chip Heath shared how to build compelling stories that people remember. In a recent article for Fast Company titled “Jared: The Power Story,” Dan highlights “how stories about triumph over adversity make for better brand messages than … math.”
To make his point, Dan describes the story of Jared, who lost 250 lbs. eating Subway sandwiches each day. Everyone knows (and remembers) the story; it had an incredible positive effect on Subway’s brand.
Stories about triumph over adversity. I like it. What compelling stories does your small, rural community have about people who have overcome adversity?
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Tags: branding, Dan and Chip Heath, Made to Stick, marketing, storytelling
Posted in Community Development, Economic Development, Rural | Comments (
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