Building Community with Corned Beef Sandwiches

May 19th, 2010 by

The highlight of the Grassroots and Groundwork 2010 Conference for me, last week, was Paul Saginaw’s keynote speech.  Paul is co-owner and founding partner of Zingerman’s Delicatessen in Ann Arbor, Michigan.  Paul’s speech left me inspired in a number of ways, but one specific piece of advice he gave is still ringing.  He described that as a new business owner, he made community a priority.  He knew he was going to give back from the start, and he has accomplished that in more ways than one. 

It takes money, honey

In the company’s spreadsheet, alongside salaries and wages, benefits, utilities, insurance and a host of other operating expenses was the term “community.”  Money allocated to this line item was used to strengthen community in greater Ann Arbor Michigan along with helping staff when they faced difficulties. Many businesses owners look to give back after they achieve a level of prosperity.  What’s special is that Paul and co-owner Ari Weinzweig built this financial contribution into their business from the start.

Community and opportunity for employees

Paul described that he and Ari’s business mantra from the start wouldn’t allow for reproductions of Zingerman’s Delicatessen.  But, after ten years of successful operation, they realized that expanding the business was necessary so that growth opportunities existed for staff.  They did this by making their staff partners in an expanding business, dubbed Zingerman’s Community of Businesses.  The Zingerman name now includes a total of nine companies with 590 employees and fifteen partners, including a bakehouse, creamery and candy shop. 

Feeding their community

Not many for-profit businesses can say they’ve started a nonprofit, but Zingerman’s can.  In 1988, the company’s philanthropy founded Food Gatherers, a nonprofit that redistributes food from restaurants to those who need it most.  Today, Food Gatherers redistributes more than seven tons of food a day and feeds almost 44,000 people each year. 

 

There are more, but I’ll stop at three.  We often believe that building “community” is the responsibility of nonprofits, economic development groups, and government entities.  Paul Saginaw and Zingerman’s Community of Businesses proves that businesses can contribute to community in powerful ways, if they’re willing to take the challenge. 

 

Photo credit:  Ashley Dinges-Flickr

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