Archive for the ‘Gen Y’ Category

Youth Engagement: A path to reinventing rural education

March 4th, 2010

We talk a lot about the importance of youth engagement in rural communities. It’s a great way to connect with young people, and make sure they realize how valuable they are to the community.

I recently discovered this great example of youth engagement in rural Perth County, Ontario. 

Under an initiative developed by the Perth County Econoimc Development Offices, MS2 Productions, a local production company, has been offering Social Media Boot Camp training classes to local businesses.  The training involves a 3-hour overview session on social media marketing and hands-on training focused on specific social media tools, like Facebook, Twitter, LinkedIn, and YouTube. 

To promote the training, the company produced a video which I’ve embedded below. (It’s so good, I wish Perth County, Ontario was closer so that I could have attended.)

 

Perth County Social Media Boot Camp from MS2 Productions - Your Complete on Vimeo.

But it is what’s happening behind the scenes that sets the training apart. In addition to encouraging businesses within each rural community to work together, they are engaging students as social media consultants.  As Melissa Schenk, Executive Producer of MS2 Productions explained to me via e-mail:

Local Businesses will hire CO-OP students to be their Social Media Marketers… The Baby Boomers learn from students how to use the Social Media Sites, but the students in turn - learn more about local businesses, how to better put these social media sites to good use, and are providing a valuable resource of information in their communities. Not to mention students are engaging more with businesses, that they might never have had the opportunity or an interest in otherwise.”

In short, young people and business owners are learning from each other.  And in the long run, these young people will better appreciate life in their rural communities and be better prepared to recognize business opportunities after completing their education.

Additionally, I think projects like this will lead to the educational reform that Richard Florida has been talking about lately: creativity, technology, and social.  All are 21st Century skills that young people need to be successful.  Come to think of it, those are the same skills rural communities leaders need as well.

Note:  Melissa Schenk  sent me a message correcting my initial post, which did not credit the Perth County Economic Development Office for the project.  My apologies to Bernia Wheaton, Perth County Economic Development Coordinator.  I love this story even more knowing that economic development professionals are leading the charge!

Tags: , , , , , , , ,
Posted in Community Engagement, Economic Development, Gen Y, Rural, Training and Events | Comments (3)

Symbols of Entrepreneurial Spirit

February 26th, 2010

I believe in the power of symbols.  The wind turbines we put up in Miner County back in 2001 served as a symbol of inspiration as we “reimagined” the future of our rural community.  They became a powerful visible reminder of the work we were trying to accomplish.

I was reminded of the power of symbols yesterday during two presentations at the Launch10, an entrepreneurship conference by Dakota Wesleyan University.  The first reminder came from keynote speaker Sheena Lindahl, and the second came from three young South Dakota entrepreneurs, Matt Douglas, Matt Smart, and Lezlie Kaitfors.  Both presentation offered symbols of entrepreneurship and success for the largely college-aged crowd in attendance — but in very different ways.

Sheena’s presentation revolved around taking limited resources and turning them into something big.  To make her point, she drew on her personal story of growing up in poverty in rural New Hampshire (or Vermont, I forget which). 

Sheena described herself as an average high school student who always wanted to go to New York City, despite being afraid of it.  Facing her fears (a common theme throughout the day), Sheena enrolled at New York University and hopped on the bus for NYC - even though she didn’t have the money to pay for the semester.  Through determination and hard work, she consistently overcame every obstacle put in her path.  Today she’s a Gen Y entrepreneur rock star. She’s definitely someone every young person in the audience can aspire to become.

While a symbol herself, what struck me most about her presentation was how NYC served as the symbol that inspired her.  She was going to “make it” in New York City, and that thought drove her.  

Although unintentional, I’m afraid that young people in the audience may also interpreted NYC as a symbol for success.  In other words, they have to go off to the big city to achieve their dreams of entrepreneurial success.  Maybe that’s just my interpretation, and I know Sheena didn’t intend it.  But as a rural community fanatic, I worry about the constant messaging that preaches this idea.

Personally, I was more inspired by the round table involving the young South Dakota entrepreneurs.  After briefly highlighting their personal stories, the session turned into a question and answer period.  In contrast to other speakers during the day, these three entrepreneurs were not polished presenters who made their living telling others how to become entrepreneurs.  They shared an authentic and inspirational message about what it’s like to be young South Dakotan entrepreneurs. 

I was particularly struck by how well they answered a question about what South Dakota high schools should be doing to help develop future entrepreneurs.  I want to share their responses with you:

Through these and other answers, the three reminded the audience that young people don’t have to go out of state to be successful entrepreneurs.  That’s a message that excited me!

But what’s more powerful?  Images of NYC or stories of young people?  I’m afraid that NYC’s visibility is naturally more powerful.  I guess that’s where Sheena’s message of overcoming adversity comes back into play.  Those of us with a passion for South Dakota have a responsibility to share stories of successful South Dakota entrepreneurs. 

In the future, we’ll try to do a better job of that here at ReImagine Rural.

Tags: , ,
Posted in Economic Development, Gen Y, Rural | Comments (1)

Reinventing restaurants (and rural communities)

January 13th, 2010

There’s no doubt that good restaurants are important to rural communities.  They make rural communities more attractive places to live.  They often serve as “informal meeting places where community is built” (e.g., third places).  And they often improve the local economy by giving people a place to spend their money locally. 

My guess is that Reuben Wentz must appreciate the importance of a good restaurant.  The 93-year-old retired farmer recently gave $500,000 to his hometown of Napoleon, North Dakota (pop. 857) to create a new community-owned restaurant.   

The restaurant replaces the old, deteriorating building that housed the community’s previous community-owned restaurant.  It sounds like they’ve got a good thing going with the restaurant.  Its features include:

It’s also home to the Logan County Economic Development Offices, which set up the foundation that manages the restaurant.  I bet many of Napoleon’s neighboring communities are envious.

It’s important to attract people

It sounds like the community is excited about the restaurant.  The Bismarck Tribune quotes foundation board member Jennifer Schumacher:

“It was such a moment of joy. I thought - I think we all thought - this is such a turning point for Napoleon,” she said. Without much debt to service, the new venture should succeed, she said.

“We have a new drug store, young people are moving in and wind towers are going up. With such a beautiful restaurant here in Napoleon, we can do it,” Schumacher said. (source: Lauren Donovan, “Napoleon benefactor builds restaurant for community” Bismark Tribune, 12-2-09) 

That’s economic development

Any community seeking to attract young people (Gen Y) has to evaluate the availability of local food services.  It’s something they look for when choosing a community to call home. 

With this in mind, I’ve been thinking about how the Napoleon might leverage this restaurant effort for further economic development.  Two thoughts have emerged:

First, what can be done to foster a true “third place” atmosphere, making it a place where people of all ages and backgrounds meet for conversation?  We know that conversation between people of varying backgrounds in third places can lead to greater community trust (e.g. bridging social capital).  But third places don’t magically emerge.  They take thoughtful consideration and effort.

Second, could the community-owned restaurant be leveraged to create a local foods initiative?  Perhaps, they could make a commitment to buying locally raised foods.  The kitchen could also be a “shared use kitchen” that helps entrepreneurs develop new food products. 

Both of those ideas will take more effort and possibly more financial capital.  They may or may not be right for Napoleon.  But rural communities need to think like this to maximize their economic development efforts. 

Small towns also need people like Reuben Wentz who are willing to invest in their community’s future. 

Note:  Thanks to John Crabtree of the Center for Rural Affairs for making me aware of this story in their January newsletter.   Readers may also be interested in past ReImagine Rural stories about community owned grocery stores. 

Photo Credit:  FreeWine - Flickr  

Tags: , , , , , ,
Posted in Agriculture, Community Development, Economic Development, Gen Y, Rural | Comments (3)

Are you toiling in the urban mailroom?

December 22nd, 2009

As I mentioned in my previous post, there is a lot of insightful information in this Minnesota Public Radio virtual forum.  I shared some of the best themes and comments in that post, but I wanted to pull out one comment for publication by itself.

Late in the conversation, Jennifer Gumbel (10:52) provided the following insightful comment:

I feel I live in an area that is brain-gaining… SE MN. I’m originally from Sioux Falls and have lived in the Cities and in Des Moines. I now live in Le Roy, MN and work in Preston as an attorney. My professional and personal life is more fulfilling in many ways than my big city classmates. I have more responsibility on more interesting cases. I’m a homeowner and live next to a State Park. I have the opportunity to play part time in a symphony. I see many of my colleagues or friends who are originally from this area returning. I couldn’t be happier to be in a small town.”

Wow!  What an endorsement for rural Minnesota.

What Jennifer suggests is an often overlooked attractor to rural places:  Many talented young people who migrate to the city often end up toiling in the mailroom, while their rural counterparts are taking on real responsibilities right away.

Obviously, that’s not universal for every person and job, but it’s important to note because we know Gen Y is very interested in being given responsibility.  If I were recruiting a young person to work in a rural community, I would definitely emphasize this point.

And congratulations to Le Roy and Preston, MN.  Sioux Falls’ loss is rural Minnesota’s gain.

 

Photo Credit — libraryimages - Flickr (Preston, MN 1874 — click to enlarge)

Tags: , , , , ,
Posted in Community Engagement, Gen Y, Rural | Comments (0)

Hollowing out the Middle in Minnesota

December 21st, 2009

As hoped, Hollowing out the Middle is drawing some much needed attention to the issue of “brain drain” in the Heartland of Rural America. (read my past posts about the book here.) 

Recently, Kate Smith of Minnesota Public Radio interviewed Hollowing out the Middle’s co-author, Patrick Carr.  At the same time, fellow MPR employee, Mike Caputo, hosted a virtual forum with people from around Minnesota offering their ideas. 

Carr issued his usual excellent performance in his interview with Smith.  He provides insights into why young people leave and what he thinks rural communities should be doing to change it.  You can listen to the interview by following this link .  

You can also review the entire transcript from the virtual forum by following this link. What you will find is lively conversation between individuals with firsthand experience from living in rural communities. 

Unfortunately, following a conversation in a virtual forum can be a bit difficult  to follow. For that reason, I’ve attempted to lift a few key points from the transcript and organized them around three main points. 

 

Conversation Starters

First, it’s important that young people have a good experience in their community while growing up.  Carr and Kefalas talk at length about how many of the young people they interviewed for Hollowing out the Middle felt a deep connection to their community.  But this connection is not universal across individuals and communities, and it often dissipates over time.  It’s something that needs constant cultivation.  The following quotes from the virtual forum offer a sampling of ideas on how this can be done. 

I like that the conversation is about connecting with young people before they move away.  Too often, people think the retention of young people only starts after they’ve finished high school.  If that’s your community, you’re waiting too long. 

 

Second, make sure you are building a community that young people want to return to.    Many individuals on the virtual forum spoke of the importance of employment opportunities.  We definitely can never lose sight that.   But I was impressed with an insight provided by Dan Erkkila (10:10) who noted that being able to offer young people jobs is only one aspect of what makes community life fulfilling.  A community can offer all the jobs in the world, but if people don’t want to live in the community they won’t. 

Some additional comments on this subject include:  

 

And this leads me to the last point that I want to lift out of the forum:  Young people need to feel a sense of belonging to the community if we expect them to choose our rural communities.  Personally, I liked Neil Linscheid’s comment (10:30) on this subject best; “Good friends and relationships = quality of life for me.”  When making this comment, Neil was speaking more to a definition of quality of life, but he also highlights how important relationships are to a sense of belonging.  Later (10:35) he mentioned having to personally seek out community groups to get involved with because it can be tough for people who don’t frequent the bars to build relationships otherwise.

I appreciated that other individuals recognized the importance of intentionally building friendships through community involvement as well:

There’s really something to this notion that getting people involved in the community is important to attracting and retaining young people in the community.  But as the Soul of the Community study notes, it’s also important to the overall economic wellbeing of the community. 

There are a lot of other great insights offered throughout the virtual forum.  It’s a great place to start for any community seeking to address the issue of youth outmigration.

 

Photo Credit:  Mulad - Flickr

Tags: , , ,
Posted in Community Engagement, Economic Development, Gen Y, Rural | Comments (0)

Look out Rural! Gen Y’s on the move

December 9th, 2009

In an article titled “Green Acres is the Place to Be,” Gwendolyn Bounds of the Wall Street Journal hints that we might expect to see a movement of Gen Y to rural places.  Motivated by an uncertain economy, the young people Bounds describes in her article are jettisoning their hectic urban lives by purchasing small tracts of land in Rural America.  They are, in Bounds’ eyes, the young modern-day equivalent of “Mr. Douglas” of TV’s “Green Acres” fame. 

But what’s really their motivation?  Were they burned out by the fast paced Park Avenue life, like Mr. Douglas? Partly.  Several do admit to aspiring to a slower pace of life. 

But more significantly, many of these rural migrants feel burned by the Park Avenue investors who contributed to our country’s recent economy collapse by turning investment banking into something more akin to investment gambling.  If there is any single factor linking all the rural migrants together, it would have to be fear over how quickly they saw investments disappear in the recent economic recession. 

For that reason, many of the young people Bounds describes are purchasing land in rural places instead.  They see it as a more stable investment than either the stock market or the overinflated urban housing market from which they emerged. And if things go really bad, at least they’ll still be able to grow their own food.

It’s tough to tell if the people highlighted in the article suggest a growing movement or a temporary reaction, soon to reverse course.  Personally, I lean toward thinking it has a real opportunity to grow into a movement.  But then, I’ve always been known as guy who believes “the glass is half full.”

 

Photo Credit: Jakesmome - Flickr

Tags: , ,
Posted in Agriculture, Economic Development, Gen Y, In the News, Rural, Uncategorized | Comments (0)

It’s not easy to ReImagine Rural

October 14th, 2009

Hollowing out the Middle has been gaining attention on the regional and national scale.  The book’s major premise - that rural communities must be more thoughtful in addressing the issue of youth outmigration - is not always well received, but it has been thought provoking. 

I recently listened to a 45 minute interview of Maria J. Kefalas (one of the book’s authors along with Patrick J. Carr) on the “On Point with Tom Ashbrook” show on National Public Radio.   Kefalas was joined on the show by Creighton University Professor Ernie Goss, and Douglas Burns, a columnist for the Daily Times Herald in Carroll, IA.

There’s a lot of good stuff worth listening to on the show, but I thought the best comment was delivered by Kefalas when she stated: 

There’s a growing realization that in order to continue to exist….the old way of life has to cease to exist.  When you are faced with oblivion - or reimagining - and abandoning this cherished way of life, that’s a huge challenge.”

Kefalas used the words “reimaging” numerous times throughout the interview to describe what rural communities should be focused on.  Obviously, those are cherished words at the Rural Learning Center, where “ReImage Rural” is our trademarked tag line. 

In using this language, I think Kefalas recognizes the importance of transformation rather than revitalization as a community development strategy.

Some readers may think I make too big a deal of the difference between the two, but I would disagree.  Revitalization beacons to the past, while transformation speaks to fundamental change.  In other words, transformational strategies will mean “the old way of life has to cease to exist.”

It’s always easier to imagine a future that is based on the known past–rather than reimagining based on an unknown future.  It is time, however, that we stop taking the easy path. 

Past Posts about Hollowing out the Middle

Tags: , , , ,
Posted in Community Development, Economic Development, Gen Y, In the News, Rural | Comments (3)

Are polar bears more important than rural communities?

September 18th, 2009

Let me begin by saying that I love polar bears and believe Americans need to alter their daily lives to help combat the global warming that is destroying the polar bear’s environment.

But it also seems to me that most Americans care little about the future of rural communities.  And apparently, I’m not alone. 

 

Hollowing out the Middle agrees

I’m still working my way through the recently released Hollowing out the Middle:  The Rural Brain Drain and What it Means for America, but I’m far enough along to offer a few thoughts.  (I also wrote about it back in April, before it was released.)

The authors open by asking the question that often troubles me:  “Why should we care about the future of small towns in the Heartland?”(p. ix)  They then offer a statement that inspired the above headline:

Though the small town claims an iconic place in the American psyche, we are considerably less alarmed by the emptying out of the prairie and plains towns than by the endangered status of the polar bear, an altogether more universally vulnerable symbol and one that our kids can easily comprehend and mourn the loss of.  (p. ix)

Unlike most books that begin with “whoa onto us” statements like the above, the authors quickly redirect the direct the energy of the book from blaming others to that of self-reflection. 

They close their preface by stating, “It is people’s actions that ultimately determine whether a place hollows out.” (p. xiv)

Yes! I agree.

 

We are responsible

Rural residents have as much responsibility for the future of their communities as free market economics or government policies.  We choose where we buy our groceries.  We choose how trashy or vibrant our communities look.  And we choose how our young people feel about their communities by what we tell them and how we invest in them. 

Unfortunately, little attention is ever directed at this last statement.  And that’s why this book is so important.

 

Just Do it!

So why do Americans today care so much for the polar bear and so little about rural communities?  I suspect it’s because some passionate individuals took notice of the polar bear’s plight and have attempted to do something about it.

I know that’s an oversimplification, but I’m confident our actions will speak loader than our words alone. 

Where should you begin?  I’d recommend purchasing Hollowing out the Middle and learning more about why young people are leaving the American Heartland.  And then, if you think it’s worthy, recommend it to a friend, and spark a conversation on the subject. (I’ve already purchased a copy for a friend at the Souuth Dakota Department of Education.)

It seems to me that as we take action (like Iroquois, SD is doing) and build a conversation, we will be successful at raising the awareness of the importance of Rural America.  Not only will our communities be stronger, but others will finally “get it” and understand our passion for rural. 

And who knows, maybe someday we’ll be as important as the polar bear.

 

Photo credit (top):  Oxfam International - Flickr.  (Let me be clear that I am in no way attempting to belittle those who seek to save the polar bear.  On the contrary, we can learn much from their passion.)

Tags: , , , , ,
Posted in Community Development, Gen Y, In the News, Rural, Youth | Comments (2)

Don’t Ask, Don’t Care

September 9th, 2009

Have you asked a young person lately what they think of their community or what they’d like to change to make it a more attractive place for young people to live? 

If you haven’t, you are not alone.  According to a study of young people in rural northeast Nebraska, only 29% of the 1,833 students in the study responded that they had been asked questions of this nature.

That begs the question: if we don’t ask, does it mean we don’t care?

I don’t think so.  It’s my observation that rural residents care deeply about the future of their communities and recognize how important young people are to that future.  The problem is that we don’t know any better.

 

But not knowing is not an excuse!

That’s why I’ve been waiting impatiently to read Hollowing out the Middle, ever since I learned about it back in April.  The authors studied the “brain drain” issue in a rural town in Northeast Iowa, and concluded that rural residents play a significant role in driving young people away.   

The book, which was recently released, should arrive on my doorstep by Friday.  (Thank you Amazon.) Even though I’m sure it will offer insights into how we can better retain our young people, it doesn’t take a rocket scientist to understand that one of the first steps is to show young people that we care about them.  We may think that young people already know this, but when we don’t ask questions like “what do you want this place to be like?” they tend to forget. 

It may be a few weeks before I’m able to finish Hollowing out the Middle, and I’ll share my insights with you here.  What I haven’t shared with you yet, however, is that there’s more to the story about Nebraska’s youth. 

 

The Rest of the Story

What’s remarkable about the Nebraska youth study is that despite not being asked about the future of their rural communities, most still want to return.  According to the Nebraska Community Foundation (who helped fund the study along with The Connie Fund), 51% of those surveyed could see themselves living in the area in the future if career opportunities are available.  And only 12% felt that their rural community was too small.  (See page 6-7 of the Summer 2009 issue of the Nebraska Community Foundation’s newsletter). 

That news leaves me wondering what the results would be if we started asking young people what they want their communities to be like, and then made  them a part of the effort to achieve it. 

 

See also:  Omaha World Herald article titled “Neb. kids like hometowns.” 

Tags: , , , ,
Posted in Community Development, Gen Y, In the News, Rural, Youth | Comments (1)

Gen Y Entrepreneurship in rural communities

August 25th, 2009

The economy is down.  There’s little debate that it has affected both rural and urban communities.  But a recent story in the Sioux Falls Argus leader made me wonder if many rural communities are missing an opportunity to stimulate their local economies by engaging Gen Y entrepreneurs. 

Titled “Daring spirit in dire economy,” the article tells of several Gen Y entrepreneurs who started businesses in Sioux Falls - despite the down economy. 

Several of the individuals started their businesses out of necessity - they lost their jobs.  Several located their businesses in their homes.  Most displayed the confidence and “go-get ‘em” attitude typical of millennials.   And all hope to take advantage of lower start-up costs.

The article also tells us that the Sioux Falls Chamber of Commerce intends to help these aspiring entrepreneurs by holding a series of round table discussions on financial and legal questions.  What a great idea!

But what are rural communities doing to help young people? 

I’m sure most of us in Rural America can identify one or two millennials who are living in the big city, even though they are either unemployed or underemployed.  And I bet many of us know young people who have experience in businesses that could benefit from the lower start-up costs and living expenses rural communities offer. 

So, what’s stopping us from giving them a call, and letting them know that we both we want them in our communities and that we are willing to offer some assistance to get their venture off the ground? 

If your community is already doing something to reach out to young entrepreneurs, I hope you will share your story.  We can all benefit from a little inspiration.

Tags: , ,
Posted in Economic Development, Gen Y, In the News, Rural | Comments (0)

« Older Entries