Facebook: Friend and Fan policies

October 16th, 2009 by Mike Knutson

On Wednesday, Lindsey and I talked to SDSU Extension Educators about the use of social media in their work.  There were a lot of good questions about Facebook, most of which revolved around “managing the process” of its use.   Questions like:

Invariably my responses connected to the idea that individuals should develop a friend policy” that connects to their purpose for being on Facebook — and that it’s ok not to “friend” everyone.  (I explained that I had created my Facebook page to connect with family, personal friends, and lost friends (i.e. - high school classmates), and that I wasn’t really interested in having other’s be a part of my friend group.)

Throughout the morning we also talked about using Facebook Fan Pages, which were developed for businesses and organizations.  But after reading this blog post, however, I realized that I was not making a distinction between a “personal friend policy” and a “professional friend policy.” 

Here’s a short overview of how this expert manages his friend policy.  (Keep in mind he uses his Facebook “Profile” for personal use and a Facebook “Fan Page” for professional use.)

  1. First, he created a Facebook Profile for personal use, and a Fan Page for professional contacts.
  2. When he receives a friend request (on his personal account), he determines which group they fit into.
  3. If the person meets his “friend definition,” he friends them.
  4. If not, he sends a message, recommending that they become a fan of his Facebook Page. (This means he no longer clicks the “ignore” button for those friend requests he doesn’t want.)

I love it, and would highly encourage anyone wanting to use Facebook for professional purposes to follow this practice. But there is one down-side:  it does require that you be willing to create another presence (i.e. - a Fan page) on Facebook and manage it.  And that leads to another issue:  How do people manage their time effectively?

Other resources

 

Photo Credit:  HikingArtist.com - Flickr

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Posted in Rural | Comments ( 3 )

3 Responses to “Facebook: Friend and Fan policies”

  1. The SEO Snowball Effect « SEO by Swaby – Utah SEO, SEM & Social Media Says:

    [...] better inbound link is this one.  It’s a blog post about my Facebook friends policy.  The link to this site is in the body [...]

  2. Nigel Swaby Says:

    Hi! Thanks for the link. I’m glad you like my strategy. Others that are using it think it’s better than just hitting ignore too.

    Nigel

  3. How I Doubled My Number of Twitter Followers « SEO by Swaby – Utah SEO, SEM & Social Media Says:

    [...] question I hear and Mike Knutson specifically asked is, “How do you manage the time spent on social media?”  For me, [...]

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