Posts Tagged ‘branding’

Civic Branding: A refresher

March 20th, 2012

Thanks to Aaron Renn at the Urbanophile, I received a great refresher on civic branding.  In a brief post titled "Don't Brand Your City," Renn shares a fifteen minute Chicago Public Radio interview  with Jeff Leitner and Howell J. Malham of Insight Labs.  The central question they analyze:  Is it possible to successfully brand a region (like the Great Lakes) for tourism and economic development? A lively interview, Leitner and Malham question the concept. Now, let me be clear, I still think that every rural community needs to be concerned about its brand.  Your town’s identity does matter.  But we need to be smarter about how we attempt to strengthen our brands. I hope you listen to the audio interview embedded below and then take a look at a few of my follow-up comments.  If you have some additional thoughts on the topic of branding rural communities, we’d love to hear them.

Click here to listen - Luring tourists to the Great Lakes region (WBEZ91.5, Nov. 15, 2011)

My take aways

First, before we start, let’s make sure we're on the same page when we say the word branding.  To me a community’s brand is its identity.  It’s what people think and talk about your community.   Logos and jingles are nice, but let’s not be fooled into thinking that they are your community’s brand.  Their just a part of it;  a small part of it. Second, if you want a strong brand, you need to have strong features that make your community special.  In the interview, Jeff Leitner drives this point home with the Seth Godin truism “The best way to be remarked on is to be remarkable.” This means saying “Our town is a great place to live and raise a family,” isn’t good enough.  It is a start….but it is not the end game.   What are your community’s remarkable features that make it an awesome place to raise a family? Perhaps it’s a remarkable lake with an incredible bike path; perhaps it’s an incredible summer festival that brings everyone in the community together;   or perhaps it’s exceptional outdoor activities that families can do together. If your town doesn’t have those things, you’re time and money are best invested I developing them -- before trying to promote your brand. A third take away is that branding is not about you (or in this case your community); it’s about your audience.  While commenting on the ability of branding to help develop an affiliation with a region, Leitner tells us that the way to do this is by “demonstrating to the world what you are going to help them do.” In other words, don’t just tell me that your community is filled with great businesses.  Demonstrate to me how your community can help me become a successful entrepreneur.  What types of assistance will I get in your community that I can’t get somewhere else?  Do you have an entrepreneurship support system in place? And while demonstrating value, remember the power of stories.  If our community does have a system for supporting entrepreneurs, share the stories of entrepreneurs who have benefited from it.  That’s a “demonstration” that people will believe.

 Wrapping it up

Listening to the interview, some people will throw up their arms and decide that civic branding is a waste of time.  I think that is a mistake. Rural communities need to develop stronger brands so that people recognize the value they have to offer.  Just realize that the first step isn’t to hire someone to build the build the brand for you.   (Note:  My apologies for originally mispelling Howell Malham's last name.) Photo credit: Punk Toad - Flickr

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Posted in Economic Development, Rural | Comments (2)

What’s the role of advertising in rural economic development

September 30th, 2011

What is the role of advertising in your community’s economic development strategy?  That question came to mind awhile back when I read a post titled “Is Advertising a Waste of Money?” Ed Burghard, the post’s author, heads up the Strengthening Brand America Project, an effort targeted at “helping economic development professionals in every state better understand how to leverage the power of place branding as a strategy to become more globally competitive for foreign direct investment.”  The blog he has helped create maintains a clear focus on recruiting businesses and investments as a form of economic development. In this post, Burghard admits that he regularly hears complaints from economic development professionals who say advertising is a failure because it doesn’t lead companies to relocate to their community.  He goes on to say that measuring business relocation is the wrong measure:
The most appropriate measure of success is a positive impact on the perception of your community and an increased willingness to learn more. You need to determine if that outcome is worth the investment given the resources you have available to attract capital investment.” (source:  “Is Advertising a Waste of Money?” Ed Burghard, Strengthening Brand America blog,  Sept. 5, 2011.)
In other words, advertising should help build the brand awareness that opens the door to a conversation about a business relocating to your community. The post sparked a great conversation among economic development professionals on the value of advertising.  Both the post and the comments are definitely worth the read. Although I think Burghardt offers great advice in this post, it feels like the subject is less relevant to small, rural communities.  It’s been my experience that most small towns simply don’t have the finances necessary to significantly change peoples’ perceptions.  That is why I think investing in the product (i.e. – the community itself) will often achieve a greater impact than advertising.  Do great things and offer great value and then word-of-mouth will help build the brand awareness in lieu of the advertising.  Of course, this advice is not universal.  Some rural communities probably benefit from advertising.  And that’s why I ask “What’s the role of advertising in your rural community’s economic development strategy?”  If your community has had a good or bad experience, we’d love to hear about it.

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Posted in Economic Development, Rural | Comments (3)

OTA Sessions: 9 Second…Really?

April 9th, 2011

“You’ve got nine seconds to ‘fascinate’ and capture the attention of your audience.”  That was the message marketing expert Sally Hogshead shared with the crowd at the 2011 OTA Sessions last Friday in Sioux Falls.  Nine seconds?  Really? Sadly, later that same morning I experienced this first-hand.

What a jerk!

During one of the conference breaks, another attendee asked what I do.  Being prepared, I launched into my 30-second “elevator speech” about the Rural Learning Center.   Fifteen seconds into it, my new acquaintance turned away to say “hello” to someone else. And then he engaged a second person in a short conversation before finally returning his attention to me.  “What a jerk,” I thought.  “Couldn’t he wait for me to finish?” Whether he’s a jerk or not probably isn’t relevant.  I simply didn’t offer him a compelling reason in those first few seconds to command his attention.  It was my mistake.  And worse yet, it was an opportunity that I won’t get back.

And you’re telling me this because?

As I write this sentence, I’m wondering if I’ve captured your attention in the first nine seconds or if you’ve already tuned me out.  If you are still here, I want to ask, “Do you think this nine second rule applies to our work in community and economic development?”  Personally, I do.  And I believe Sally can help. During her presentation at OTA Sessions, she provided an overview of the seven “triggers of fascination,” which she describes in her book titled Fascinate: Your 7 Triggers to Persuasion and Captivation.  Being the gracious person that she is, Sally granted me a short interview following her presentation.  In it, she highlighted how each of the 7 triggers – Lust, Power, Prestige, Trust, Vice, Alarm and Mystique – could be applied by South Dakota communities, as they try to share their message about what makes them special.

(source:  Sally Hogshead - OTA 2011," Rural Learning Center, YouTube, April 7, 2011) I’m going to start Sally’s book this weekend and see what else I can apply to my work in economic development.  I’m also hoping others will share what they’ve learned as well.  After all, our communities, large and small, really are fascinating places.  Now it’s up to us to do a better job of communicating these attributes.  And remember, we only have nine seconds.

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Posted in Economic Development, Rural | Comments (2)

Are you waiting for some else to tell your story?

March 3rd, 2011

Quick!  Can you identify a dozen unique stories about your community?  Better yet, do you already have a list ready just in case a news reporter contacts you looking for information? Yesterday, I wrote a post suggesting rural communities need to do a better job of using social media to tell stories about their communities.  I suggested stories are key because people see themselves in the stories you tell.  I had that very experience today when, thanks to a KARE 11 in Minneapolis news story, I pictured myself in Hendricks, MN (pop 725). 

“Tripping with Perk"

The story is the first in a series being developed by reporter Eric Perkins of KARE 11 in Minneapolis.  Titled “Trippin’ with Perk,"  the series will highlight small towns across Minnesota.  Its purpose is to lift up the personalities and characteristics that make each small town unique.    ("Trippin' With Perk: Eric travels to Hendricks," Eric Perkins, KARE 11, March 2, 2011) Watching the video made me want to visit Hendricks.  The idea of eating a lutefisk pizza alone is enough reason for me to make the road trip.  But watching the video, I also began to picture myself potentially living in Hendricks.  And I bet I wasn’t alone.  That’s what good stories do. 

What are you waiting for?

As I reflect on the video, I’m reminded how unprepared many of us in small towns are to tell our stories.   Being prepared starts with knowing what information you want to share.  In fact, one of the reasons Perkins chose Hendricks is that Paul Olsen from Hendricks responded to Perkin’s information request with a list of a dozen story ideas.  Not all communities were ready with such a list.   Even if you have a list of story ideas, however, you can’t sit back and wait for the reporter to call.  As I suggested in yesterday’s post, technology enables us to tell stories ourselves.  It might be a video, or it might be a blog story.  But we can tell the stories just as well as a television station from the big city.  Who knows, maybe we can tell it better.  Note:  I want to thank both the @StepUpYourBiz  for sharing a tweet and my friend Loren Budahl for posting a link to his Facebook profile about this story.  I also want to commend KARE 11 and Eric Perkins for making the effort to show what makes small town life unique.

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Posted in Community Development, Community Engagement, Economic Development, Quality of Life, Rural | Comments (0)

Buy Modalert Without Prescription

November 11th, 2010

South Dakota is a great place to retire.  So the folks at MoneyRates.com Buy Modalert Without Prescription, tell us.  In a "top 10" list published a couple weeks ago, the online magazine ranked South Dakota as the third best place to live - just behind New Hampshire and Hawaii, and just ahead of North Dakota. (source: "10 Best States to Retire," Richard Barrington, MoneyRates.com)

Cory  Heidelberger at the Madville Times identified the list in a blog post yesterday, and raised the idea of rural communities developing initiatives to recruit retirees as a part of their economic development strategy.  An idea that definitely has merit. 

 

What's the reality?


Lists like this are fun.  But the question is, "Are they based on reality?"  I doubt many Money-Rates editors or writers would consider moving to South Dakota when they retire, let alone a small, rural community in South Dakota.  What gives?  Is the opportunity to recruit retirees real.

I believe it is, Modalert to buy online, Modalert prescriptions, and I believe there is research to back it up.  For instance, John Cromartie and Peter Nelson note the potential of a baby boom migration to rural places in an article they produced for USDA last year.  In other research Minnesota sociologist Ben Winchester identified a somewhat younger population movement (age 30-45) already in action in rural Minnesota. 

But to tap into this potential and fully develop it, next day Modalert, Modalert in canada, rural communities need to get serious and develop intentional initiatives.  One part of this effort should be improved branding. 

 

What do you mean, branding?


Most people will interpret my call for improved branding to mean improved marketing.  Although there's plenty of work to be done here too, buy no prescription Modalert online, Buy generic Modalert, branding starts with what's on the inside of the community.  It starts with improving the product so that it matches the desires of the target audience (i.e. - retirees). 

For instance, Modalert in usa, Buy cheap Modalert no rx, Cromartie and Nelson note the existence of lower housing costs as a key attractor for retirees to rural communities.  The reality is that if the rest of the community looks like a junk yard, boasting of lower housing costs means little.  The way your community looks is part of its brand; judgments are made quickly, Modalert tablets, Modalert in australia, and often are hard to change. 

After product development comes the equally difficult job of discerning what is it that your community should hang its hat on?  Some communities build their brand around being a safe place to live.  Other communities try to be known for something unusual (i.e. - Home of the largest pheasant statue).  Safety might be an important part of a brand, order Modalert no prescription, Online buy Modalert without a prescription, but it's probably not central to it.  And quirky mottos may get you noticed, but they probably won't attract retirees looking for a new home.  Branding must be deeper than that, where can i buy Modalert online. Cod online Modalert, Does rural South Dakota have an opportunity to attract retirees?  Yes.  But first, we've got a lot of work to do.  

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September 23rd, 2010

Buy Suregasm Without Prescription, I believe rural communities need to strengthen their brand as a part of their economic and community development plans.  Too often people see rural communities as places of the past rather than of the future.  We need to change that. Purchase Suregasm online, So when I stumbled across an opinion piece offering a contrarian view, I thought I'd encounter arguments I disagree with.  I was right and wrong, Suregasm craiglist. Suregasm to buy online,

Economic Development should be about economics


Titled "Economic development shouldn't be about branding Michigan," the article's author, buy Suregasm no prescription, Suregasm in australia, George Erickcek, takes a narrow view of branding.  Perhaps the brevity of the article is the cause, buy Suregasm online without a prescription, Suregasm for sale, but I sense Erickcek sees branding as something one hires an advertising guru to create for you.  Your role then becomes paying someone else to advertise for you.

That aside, cod online Suregasm, Where can i buy cheapest Suregasm online, Erickcek correctly emphasizes that most businesses choose their locations based on economics.  For instance, a strong community brand won't help a rural community of 1000 residents recruit a business needing 500 employees.  Nor will a strong brand help if the transaction costs for doing the business in your community are higher than in other locations, ordering Suregasm online. Order Suregasm no prescription, In emphasizing the importance of the economics in economic development, Erickcek argues for increased services communities offer to businesses.  He writes:

"I would spend that last economic development dollar on customized training programs, buying Suregasm online over the counter, Buy cheap Suregasm no rx, a business retention call or a business leadership or innovation program, long before I would consider spending it on a branding campaign targeted at a specific industry."

I respect that argument.  As a fan of economic gardening, Suregasm in india, Buy cheap Suregasm, I'd like to see more resources devoted to supporting entrepreneurs.  But I don't think we can completely ignore the impact a community's identity (its brand) has on its economic growth.

Be a great place to live first


After reading Erickcek's article, I posted a question to Twitter asking, "Is branding important for economic development, Buy Suregasm Without Prescription. http://bit.ly/cCgGKF." This led to an insightful Twitter chat with Mark Rembert (@markrembert) from Energize Clinton County, Suregasm in india. Next day Suregasm, Mark shared a failed rebranding effort for Flint, MI that centered on the development of an amusement park back in the 1980s.  He then went on to explain that he thinks that too often communities:
focus too heavily looking outward (marketing) for answers to economic development when they should really be focusing on being a great community doing what they do best."  (I've edited the above by expanding abbreviations and connecting tweets.)

He then clarifies in a follow up Tweet:
Perhaps a better way to put it is the best marketing a community can do for itself is to be a great community."

I like what Mark says because it connects product development (building a better community) with branding.  When communities get the product right they don't have to spend as much on the advertising required to activate the brand because word of mouth marketing will take over.  (That is a bit of what I meant when I wrote "Is advertising the price we pay for being unoriginal.")

I've argued previously that branding efforts should develop organically; that the effort should be connected to the community's aspirations for the future, Suregasm for sale, Suregasm in australia, and that actions (on the part of community members) speak louder than words.

I think Mark's organization, sale Suregasm, Suregasm in mexico, Energize Clinton County, is doing all of the above.  I was reminded of this in an article Taylor Struck, saturday delivery Suregasm, Ordering Suregasm online, co-founder of ECC, wrote on the Orton Family Foundation blog titled "Greening Local Economic Development." Although I don't think they are paying anyone to help them rebrand Clinton County, Suregasm overseas, Suregasm medication, there's no doubt in my mind that they are rebranding it.

Wrapping it up


I think Erickcek is correct:  We do need more economics in economic development.  At least if that means providing meaningful help to entrepreneurs.  But we (small, Suregasm trusted pharmacy reviews, Real brand Suregasm online, rural communities) also need to strengthen our brands -- starting with our product.  And as we do so, we need to empower others to spread the word about what we offer, Suregasm prices. Buy Suregasm online without a prescription, Maybe this requires a little outside assistance; maybe it doesn't. I want to acknowledge that I have been part of several projects that have benefited from working with a branding professional.  Although we felt we knew our brand, Suregasm in usa, Suregasm from canadian pharmacy, we needed some help in communicating it effectively.

But none of the branding would have been effective if we didn't already know who we were and what we wanted to be become in the future.  And I'm constantly reminded that if we can't live up to what we say we are, Suregasm over the counter, Buy Suregasm no prescription, our brand is an empty promise.  And when that's the case, nobody wins, online buying Suregasm hcl. Suregasm in canada, Photo Credit;  SeeMidTenn.com (aka Brent's) - Flickr

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Buy Verapamil Without Prescription

June 7th, 2010

Last week I wrote a post Buy Verapamil Without Prescription, suggesting rural communities should conduct video interviews of entrepreneurs in their communities as a way of showcasing local businesses and building their community's brand as a great place for entrepreneurs.  A couple days ago I stumbled across a blog that's doing something very similar. Verapamil craiglist, Hood River Biz Buzzrepresents the community of Hood River, Verapamil over the counter, Verapamil to buy online, OR (pop. 5831 according to the 2010 Census).  The blog's "About" page offers the following as its purpose: 

A big part of what makes Hood River special is the vital business scene, ordering Verapamil online. Verapamil to buy, Frustrated with the lack of local media attention to business news, I thought that a blog would be a good first step to share what I learn in my various work and volunteer activities."

Peruse its posts and you will discover articles featuring local businesses, Verapamil in australia, Verapamil price, coupon, upcoming community events, and the latest news.  It's a bit more expansive and eclectic than what I was talking about the other day, buy Verapamil no prescription, Order Verapamil online c.o.d, but I think that's what makes it so fun and interesting.  It definitely leaves me with an impression that Hood River is a place I'd enjoy.

Stu Watson, buying Verapamil online over the counter, Buy Verapamil online with no prescription, the blog's publisher, is a professional journalist with over thirty years of experience.  The blog, Verapamil in mexico, Saturday delivery Verapamil, however, is a volunteer activity and a display of his love for his community. 

When I called on people to interview entrepreneurs in their community, buy Verapamil without a prescription, Where can i find Verapamil online, I had in mind community volunteers being engaged in the project.  After all, that's who gets the work done in most of the rural communities in our part of the country. 

If your community has someone with Stu's experience, Verapamil trusted pharmacy reviews, Verapamil medication, I'd highly recommend you engage him or her in the effort.  If not, look for other alternatives, Verapamil gel, ointment, cream, pill, spray, continuous-release, extended-release.

I like the idea that Rebecca Terk left as a comment on my blog post:

I do think this is the kind of project that community volunteers could pull off with some assistance, but I also think that group of volunteers has to be diverse enough in order to be able to identify different facets of the entrepreneurial efforts in the community, Buy Verapamil Without Prescription. Verapamil in uk, I wonder if it's also something that could be accomplished in a media/journalism course (do they still have such courses?) on a high school level if the school had faculty savvy in this area. That ties in young people and what they see as valuable/cool/attractive about a community (the promotion of which could attract more young people to the community)."

I love the idea of youth engagement.  I can see the project being a perfect match for a media/journalism course or even a business class for that matter.  It's also an opportunity for community volunteers to contribute their knowledge to young people.  I know most educators would welcome a volunteer with knowledge of video production expertise in their classroom, Verapamil discount. Order Verapamil no prescription, Whether it's a blog like Hood River Biz Buzz or a series of video interviews with student involvement, I hope you find a way to lift up entrepreneurs and build a stronger brand for your rural community. 

Note:  I discovered Hood River Biz Buzz in a blog post by Rural Tourism Marketing, Verapamil in canada, Verapamil in us, another excellent resource.

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June 3rd, 2010

Buy Effexor Without Prescription, After cleaning out a desk drawer this morning, I discovered a small piece of paper lying on the floor.  I assumed it must have escaped the horde of papers that had accumulated in the drawer since I last cleaned it three-or-so years ago.  Over time, I'd placed most of the papers in the drawer thinking they were too valuable for the dumpster.  Apparently not.  They all ended up in the garbage -- except this escaped piece of paper with just one phrase written on it:

"Advertising is the price companies pay for being un-original." 

I couldn't remember when or why I wrote these words down.  But they certainly spoke to me today.   They came after Becki fielded a phone call from a gentleman from Arizona.  He has an interest in rural community development, had discovered the ReImagine Rural blog, and wanted to stop in next week to see our community and chat.  Upon hearing this, I said to Randy; "Isn't blogging more effective than any advertising the Rural Learning Center has done in the past?"

The phrase also made me think about my recent post on community branding.  Although I still maintain that a community brand is a worthwhile investment, this phrase highlights that communities who engage in innovative and interesting activities don't need to invest as much in a brand awareness advertising campaign.  If innovative, original things are happening in your community, word of mouth advertising will take over.

And finally, Effexor paypal, Order Effexor online overnight delivery no prescription, the phrase connected with some advice I've recently shared with a colleague who is helping her community create a tourism development strategy.  It's been my experience that people get too stuck on the idea that advertising is the key to tourism.  Advertising helps, but you have to offer a great experience first, buy Effexor without a prescription. Buy Effexor online with no prescription, For example, take a look at the Barn Quilts of Sac County.  The quilt designs community members showcase on historic barns creates a unique experience that attracts visitors to the region, buy Effexor online cod. Buy Effexor from mexico, And because it's unique, they've received a lot of free publicity.  (Just Google the project if you want to see how much publicity.)      

Where did the phrase come from?


The more I thought of the phrase, Effexor in mexico, Effexor in usa, the more I kicked myself for not writing down who the phrase should be attributed to.  Thank goodness for Google.  A quick search and I discovered that Yves Behar used it in a TED talk titled "Yves Behar on designing objects that tell stories."  I've embedded the video of his talk below.

 

In his talk, Behar tells us that the phrase inspired him to start his own design company.  I doubt Behar has thought much about how the phrase applies to rural communities.  But based on my recent experiences, ordering Effexor online, Where to buy Effexor, I'd have to say it applies to a lot of situations. Buy Effexor online without prescription. Effexor prescriptions. Effexor from international pharmacy. Buy no prescription Effexor online. Online buy Effexor without a prescription. Effexor in canada. Buy cheap Effexor. Order Effexor from United States pharmacy. Effexor in japan. Effexor to buy. Effexor overseas. Effexor medication. Effexor for sale. Effexor pills. Effexor craiglist. Free Effexor samples. Effexor in india. Effexor to buy online. Purchase Effexor online no prescription. Purchase Effexor online. Effexor price, coupon. Buy Effexor online without a prescription. Cod online Effexor. Where can i find Effexor online. Where can i buy cheapest Effexor online. Order Effexor from mexican pharmacy. Sale Effexor. Effexor gel, ointment, cream, pill, spray, continuous-release, extended-release. Effexor discount. Buy Effexor without prescription. Effexor in uk. Buy Effexor online without a prescription. Effexor craiglist. Order Effexor online overnight delivery no prescription. Sale Effexor. Order Effexor no prescription. Effexor trusted pharmacy reviews. Where can i order Effexor without prescription. Effexor over the counter. Effexor san diego. Buy cheap Effexor no rx. Buy Effexor online cod. Order Effexor from United States pharmacy. Effexor from canadian pharmacy. Effexor prescriptions. Purchase Effexor online. Effexor buy. Fast shipping Effexor. Buy Effexor online no prescription. Effexor medication. Effexor in uk.

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May 28th, 2010

Buy Plavix Without Prescription, Mr. Madville Times himself, buy Plavix online without prescription, Purchase Plavix online no prescription, Cory Heidelberger, kicked up a storm a couple days ago in a blog post by claiming that communities are wasting their time -- and more importantly their money - by redeveloping their brand.  It caused me to do a double-take because earlier that same day, Plavix prices, Plavix price, coupon, I had plugged the importance of establishing a strong community brand in a presentation I made to some folks down in Kansas and Nebraska. 

So who's right?  Does branding matter.

At the center of the controversy was the community of Brookings, buy Plavix from canada, Plavix buy, SD's and their recent rebranding efforts.  The community felt they needed to refresh their brand because various community organizations were marketing the community in different ways.  To help everyone get on the same page, they hired a Nashville, where can i order Plavix without prescription, Plavix discount, TN community branding entity. 

Cory's objections seem to rest on the following arguments.


Bottom line, Plavix to buy, Plavix tablets, Cory doesn't think branding works for communities.  Some of the commenters to his post agreed, some didn't.  I appreciated that they made me rethink my thoughts on the subject, Plavix from canadian pharmacy. Buy Plavix online without a prescription, The bottom line for me is if we want people to choose our rural communities as places to call home, we need to pay attention to our branding.   Our brand is our collective identity, buy no prescription Plavix online, Buy Plavix online no prescription, expressed in many ways when people encounter our community. 

 Too often our small rural communities are known for the last basketball championship.  Or worse yet, for being places that time forgot.  But changing that identity doesn't mean we have to rush out and hire a branding company for $80, next day Plavix, Where to buy Plavix, 000.

Start by getting together as a community:  talk about what you want your community to be known for, Plavix in canada, Over the counter Plavix, make sure it connects to your vision for the future (if it does, it will help you achieve that vision.), ordering Plavix online, Plavix in usa, and figure out how you are going to communicate it to others. 

Visual elements like a logo and tag line are important, but actions are more important.  You have to be able to live up to your community brand.  If you want to be known as a friendly community, Plavix in us, Sale Plavix, you'd better make sure residents (especially those who deal with newcomers like cashiers, waitresses, purchase Plavix online, Online buy Plavix without a prescription, and elected officials) embody friendliness.  If you want to be known for supporting entrepreneurs, make sure you celebrate their accomplishments (like posting interviews with them on YouTube). 

So, Plavix paypal, Plavix in australia, the big question is, does your community's brand reflect who you really are?  If not, order Plavix no prescription, Order Plavix from United States pharmacy, people will see right through it. Plavix medication. Fast shipping Plavix. Free Plavix samples. Buy Plavix online cod. Buy cheap Plavix no rx. Buy Plavix without a prescription. Buy Plavix without prescription. Plavix trusted pharmacy reviews. Buy Plavix online with no prescription. Where to buy Plavix. Buy Plavix from mexico. Plavix over the counter. Plavix from international pharmacy. Buy Plavix no prescription. Where can i buy cheapest Plavix online. Buy generic Plavix. Rx free Plavix. Purchase Plavix. Plavix in india. Plavix san diego. Plavix for sale. Buy Plavix online without prescription. Buy Plavix from canada. Where can i buy Plavix online. Over the counter Plavix. Buy generic Plavix. Plavix to buy online. Plavix from canadian pharmacy. Buy Plavix online cod. Online buying Plavix hcl. Plavix for sale.

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May 26th, 2010

Buy Bactroban Without Prescription, Have you ever thought about conducting video interviews with entrepreneurs in your rural community and posting them to YouTube. Buy Bactroban without a prescription, One organization to do just this is the Prince Edward/Lennox & Addington Community Futures Development Corporation (PELA CFDC).  I recently stumbled across a video interview (embedded below) with the owners of the Prince Edward County Lavender Farm.  It led me to discover a series of interviews with entrepreneurs on the PELA CFDC YouTube channel. 

PELA CFDC is a community based non-profit corporation focused on encouraging entrepreneurship and economic development. 

I'm not sure what goals PELA intended for the videos, order Bactroban no prescription, Rx free Bactroban, but I'd offer the following 4 reasons your rural community should strongly consider interviewing entrepreneurs and uploading them to YouTube. 

1) Entrepreneurs deserve all the attention they can get. Being an entrepreneur is no easy task, Bactroban medication, Ordering Bactroban online, and rural communities often forget to celebrate them. This is one easy way for you to help them receive the attention they deserve.


2) Asking their stories will help connect the entrepreneur to your community, where to buy Bactroban. Order Bactroban online overnight delivery no prescription, Hugh Weber does a nice job of explaining how this works in a post titled "When their story becomes your story." Hugh tells the story of being interviewed by Mutual of Omaha last summer, and explains how he "developed a fondness" for the company as a result of sharing his story with them, free Bactroban samples. I think enabling entrepreneurs to share their stories will produce similar results, Buy Bactroban Without Prescription. Buy no prescription Bactroban online, (source: Hugh Weber, "When their story becomes your story: Mutual of Omaha's AHA moment, Bactroban paypal, Buy cheap Bactroban, ' We Discover Stories, April 28, Bactroban buy, Where to buy Bactroban, 2010.)


3) It's a great way to showcase entrepreneurship as a part of your community's brand. Many communities try to sell this concept by telling people, "Entrepreneurs love our community because we're a great place to do business." I'm seldom convinced, Bactroban from international pharmacy. Buy Bactroban online without a prescription, I'd much prefer to hear stories from the entrepreneurs themselves.


4) It's easier to accomplish than you think. PELA CFDC hired a production company for their project and the videos definitely were well done. If hiring a production company is something you can't afford, where can i buy cheapest Bactroban online, Bactroban in india, I'd encourage you to produce the videos yourself. Purchase (or borrow) a high resolution video camera, cod online Bactroban, Bactroban over the counter, find a computer with free or low-cost video editing software, and teach yourself to produce a video, buy cheap Bactroban no rx. Order Bactroban from mexican pharmacy, I've learned how to do it myself...and if I can do it, anyone can.

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