Posts Tagged ‘broadband’

Broadband: An entrepreneurial requirement

July 28th, 2010

I’ve been thinking about broadband a bit lately with the approaching Midwest Rural Assembly.  Spreading broadband to more rural communities was front-and-center at last years’ Assembly.  I’m sure it will be a hot topic again this year.

Broadband helps Break Barriers of Distance

Those of us who live and work in rural communities know the importance of high speed Internet connections.  Because of it, the barriers of distance are broken and more businesses are possible in small towns.  In fact, just the other week I met with an entrepreneur from Howard, SD whose business would not be possible without it.  The owner has an engineering background, and he needs the Internet to connect with clients around the country.  He’s a creative guy and wants to live in a rural community.  Without broadband, he might have to consider moving to a city.

Howard is lucky to have high-speed Internet, but not all rural places are that lucky.  My experience in rural economic development tells me that those communities who lack broadband access have little opportunity to attract entrepreneurs.  And without entrepreneurs, they have little future.

Digging into broadband access in South Dakota, I learned that 81% of South Dakotans currently have high speed access.  sources: (Broadband for America)  That will increase with the latest round of federal funding recently announce (link), but I doubt it reaches the current access rates in Finland, where 96% has high speed access.  (source:  “Finland makes Broadband a legal right,” BBC News, July 1, 2010)

 

More Can Be Done

It is in the long-term interest of the US to spread broadband access to every small town, so more people like my entrepreneur friend, can live where they choose without being limited to densely populated, and therefore connected, areas. Finland’s move to make access to broadband a “right” is dramatic (although mostly symbolic, since, as previously stated, 96% are already connected) proclamation that broadband is the way of the future; a statement that I strongly agree with.

What is important for us to focus on is that rural communities need to foster entrepreneurial economies, and those entrepreneurial economies require broadband access.   Lack of broadband access is like a death sentence for any community, large or small.  And that’s something nobody wants to see.

 

Note:  Broadband for America’s mission is “to make broadband access to the Internet available to every household in the nation….”  The map on their homepage makes it easy see to how accessible broadband is on a state-by-state basis.  You may also want to check out their blog.

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Posted in Economic Development, Rural | Comments (0)

5 Ways Rural Communities can get ready for Gen Y

December 11th, 2009

This is the 3rd in a series of posts offering my thoughts about an article Gwendolyn Bounds wrote for the Wall Street Journal titled “Green Acres is the Place to be.” Her article highlights a small but hopefully growing trend of young people moving to rural places.  When I started writing, I only intended one article.  But the story continues to garnish my attention. (You can read previous post here and here.)           

The people highlighted in the Bounds’ article all purchased small tracts of land in Rural America. They are raising animals, growing crops, and hunting animals for food. It’s interesting to me that none decided to live in a town or hamlet. 

I think I understand why these young people, called Gen Y, are attracted to purchasing a house and land in the countryside, and I think it’s a good thing - at least in the Midwest, where the countryside has been depopulated.  I do recognize the potential problems around urban sprawl and the conflict between hobby farms and production agriculture.  But in general, I think the positives outweigh the negatives in my part of the country. 

I also think there’s an opportunity for small, rural towns to position themselves as places where Gen Y wants to move. Previously, I’ve written about that subject in a series of posts tagged “attracting college educated.” Regardless of whether they live in town or outside, however, I think there are things that rural communities can do to prepare for and maximize the movement of younger people to Rural America.   And I’d like to share my thoughts on that subject below.

 

5 tips for preparing your community for a Gen Y

Following the theme of understanding the characteristics of Gen Y, I’d recommend rural communities consider the following activities:

1) Help create economic opportunities. Yesterday, I highlighted that individuals moving to rural places were seeking a variety of opportunities. The subject is mute if economic opportunities for the rural transplants don’t exist. To some people that means rural communities need to recruit businesses for new job growth. And that’s good strategy for some communities. But I’ve long been a fan of entrepreneurship training programs, like economic gardening. Developing and marketing a good entrepreneurship program could be a boon for attracting Gen Y. After all, Gen Y is known to be very entrepreneurial. (Read more about Gen Y’s entrepreneurial tendencies here and here.) 

2) Make sure your community has third places that help introduce newcomers. We’ve talked previously about the importance of pubs, coffee shops, cafes, and community centers that function as “informal meeting places where community is built.” (Ray Oldenburg, The Great Good Place) If you don’t believe me, check out this blog produced by Gwendolyn Bounds about a little pub in Garrison, NY. Bounds credits the sense of community she experienced while visiting the pub as part of the reason she moved to the region from NYC. 

3) Develop good broadband internet capacities and wi-fi hot spots. No doubt about it; Gen Y is very techy. In fact, some experts say young people look at technology like cell phones and other wireless devices as extensions of themselves. That’s hard concept for many older people to grasp, but not having good Internet access in your rural community will drive young people crazy - and possibly somewhere else.

4) Help young people figure out “What am I going to do in this town?” In case you haven’t noticed, Gen Y is very social. Granted, some of that social activity is on-line, but they love to get together for a good time as well. That’s what led college student Morgan Andenas to write a blog post last summer titled “What am I suppose to do in this town?” in which she recommends inviting young people to be a part of community projects that include social opportunities. Another idea for helping young people fit in can be accomplished by creating Young Professional Groups.

5) Rethink how you “engage” Gen Y in your community. Too often, older generations treat young adults like kids, which is a real turn-off to them. They firmly believe they have something valuable to contribute, and are sometimes offended when you don’t ask them to do so. I still think this post titled “How to Engage Gen Y in Rural Communities” is an excellent guide for any person or organization that wants to make younger people feel a part of their organization or community. Younger people today want to feel valuable.

 

Before wrapping up this post, I’d like to make one more point.  I realize that most small town residents in the Midwest and Great Plains probably don’t believe there’s a significant opportunity to attract Gen Y to rural communities through entrepreneurship, third places, technology and engagement.  I too have some doubts about it growing into a full-fledged movement.  But I do believe we can make our rural communities more attractive to younger people if we are intentional in our efforts.  In fact, I believe that’s something we have to do in order to have a future at all. 

And if you want a proof that intentional efforts of this nature can be successful, take a look at what they are doing at Energize Clinton County in Wilmington, Ohio.  Their efforts are already starting to attract Gen Y.

Photo Credit: Daquella manera - Flickr 

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Posted in Agriculture, Economic Development, In the News, Rural, Rural Life | Comments (2)

Rural Infrastructure — The Clark Story

February 13th, 2009

The stimulus package currently in Congress focuses on job creation and infrastructure development.  While the urban infrastructure most discussed revolves around roads, schools, and mass transit, the rural infrastructure appears focused on broadband internet.

After reading about the establishment of a “community owned” variety store in Clark, South Dakota, I was reminded that rural infrastructure comes in many forms.  I was also reminded that decisions about prioritizing any community’s infrastructure needs is best decided by an informed citizenry at the local level. 

 

The Clark Hometown Variety Store

According to an article in the Watertown Public Opinion, the community of Clark has been without a place to buy many household necessities since the community’s convenience store closed three years ago. 

After struggling to reestablish the store through more traditional means, 115-120 community residents “stepped up” and purchased stock ($500 a share) in the newly formed community-owned variety store.

Since opening its doors on Christmas Eve, the store has been an economic boon for the community.  Greg Furness, President of the Clark Chamber of Commerce, is quoted in the Public Opinion article saying people from Watertown and Huron have been making the trip to purchase fabric.  The store also employs one full-time and four part-time workers. 

More importantly, the store fills a need within the community. Communities that offer places to purchase necessities are much more attractive places to live.   In many ways, they are a necessary part of the community’s infrastructure, just like good roads, schools, etc…. (source:  Joe O’Sullivan, “Clark community store revived”. Watertown Public Opinion, Feb. 9, 2009). 

  

Other forms of rural infrastructure

I’m not the only one who considers stores like this a vital element of a rural community’s infrastructure.  The Center for Rural Affairs also categories grocery stores and public libraries as infrastructure. I’d probably place “third places” in the infrastructure category as well. 

This brings us to the broadband internet debate.  I believe that broadband internet is vital to the economic development of all rural communities.  In fact, I’d go a step further and say that we have to develop greater access to wireless internet as well.   Young people will demand access to both, and will move away from communities where they can’t get it.

The stimulus package is a pretty complex bill, and I admittedly haven’t paid all that much attention to it. 

I just hope that the federal government’s approach to stimulating the rural economy isn’t limited to increasing broadband service.   If it is, there will be a lot of rural communities left out of the stimulus plan altogether.

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Posted in Economic Development, In the News, Rural | Comments (2)