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Posts Tagged ‘Chris Gibbons’
Breaking the “glass ceiling” with economic gardening
April 29th, 2011
I’d like you to play along with a hypothetical situation. Let’s say you operate a business making high end gym bags. You’re really good at making these bags. People who see your bags love them. One problem, however; they are expensive. You’ve determined that you need to sell your product for $450 apiece. Surprisingly – at least to me – there is a market for your product. It’s a relatively small market, but you’ve been in business for a few years now and sense there is an opportunity to expand. But, where are those potential customers, and how do you reach them? Those are tough questions for a small business to answer. And the reality is that most small businesses don’t know how to answer them. It’s a glass ceiling that hinders way too many businesses with great products and great opportunities.Not so hypothetical
While I’ve taken some liberties with the above, it is based on a real story told by Chris Gibbons, the father of economic gardening, on Blog Talk Radio yesterday. It’s a story that emphasizes the value economic gardening programs offer small businesses. (To listen to the interview click here. Chris' interview begins at 67:15.) In this example, Chris explained that his staff used their databases and GIS mapping techniques to identify where people who meet the company’s customer profile live. What’s interesting is that they discovered that these individuals live in only 8 or 9 U.S. cities. And more specifically, they live within a few select neighborhoods in those cities. Knowing these details is vital to executing any marketing plan.So why can’t businesses do this for themselves?
Chris explained that in the Littleton program, they focus on Stage 2 companies because they are the type of businesses that are ready to create jobs. (Stage 2 companies have 10-100 employees and $1-$50 million in sales.) While large corporations regularly make use of the databases and techniques Chris described, Stage 2 companies typically don’t have the time or resources. It’s their glass ceiling. Realizing this explains why economic gardening programs are important.Your chance to hear Chris
If you are like me and missed the original broadcast, you can hear Chris by clicking here. (His portion of the interview begins at 66:15.) I’ve heard Chris several times before, but this interview especially captured my attention. And I hope you find Economic Gardening as fascinating as I do. Note: Readers may also be interested in Beth Plutchak's recent guest post about building an economic gardening program in rural Wisconsin.
Tags: Chris Gibbons, Economic Gardening, entrepreneurship
Posted in Economic Development, Rural | Comments (0)
5 Economic Gardening Resources
March 21st, 2011
“All hands to the deck.” I a little help. What information would you share about economic gardening with someone new to the cause? A recent conversation with a friend, led her to advocate for the creation of a regional economic gardening program at a meeting she attended this week. Afterward, an official asked for more information on the strategy. My friend called, excited to share the news, and asked that I send her some economic gardening “resources.” Admittedly, I had limited time, but fired off an e-mail with links to a few of my favorites. That’s where you come in. I’ve listed those links below. Since you probably have better resources describing economic gardening, I’d ask that you contribute them in the comments below.First, I have to plug a short video interview with Chris Gibbons that I produced when he was in South Dakota for the 2009 National Economic Gardening Conference – “Chris Gibbons on Economic Gardening.” (this is my first crack at creating a video, so ignore the quality.) Chris started the first economic gardening program in Littleton, CO, so it was great to hear his description of the concept.
Second, I’d check out the City of Littleton’s Economic Gardening page. It offers a history and description of their program. Under the category of Economic Gardening Today, it also highlights the “three main elements” of their program in Littleton: Information, Infrastructure, and Connections. Although all three are important, I think our region needs a beefed-up effort to help companies acquire the information they need about their markets in order to grow.
Third on my list is an article titled “CI for Small Businesses.” Written by Christine Hamilton-Pennell, the article describes how competitive intelligence (a key part of economic gardening) works and how the process impacts small businesses. Christine use to work for Chris in Littleton, and currently runs her own business, which works with communities to establish their own entrepreneurship support programs.
Fourth, if we are seeking to develop a regional program (as Chris advocates in the video), we should look to Wyoming as an example. This presentation titled “Rural Economic Gardening: the Wyoming Model” offers an overview their program. I especially like that it identifies the types of databases they use to help entrepreneurs find the information their businesses need.
And finally, I saved the best for last. After getting a feel for economic gardening with the resources above, I would encourage you to join the “Eco-dev” Google Group. Experts like Chris regularly share resources about economic gardening. It’s really the go to resource for economic gardening.
So there’s my quick list. What’s on yours? Note: Many people are currently using the term "economic gardening" to describe all types of entrepreneurship support. While I think those are great, I think our region would benefit greatly from the type of focused market analysis -- competitive intelligence -- that is offered by Chris Gibbon's program.
Tags: Chris Gibbons, Economic Gardening, entrepreneurship, resources
Posted in Economic Development, Rural | Comments (5)
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August 9th, 2009
I caught a tweet the other day from Chris Gibbons announcing the launch of the National Center for Economic Gardening Buy Lioresal Without Prescription, Ning site. Currently, the site's purpose is to connect people who are attending the Economic Gardening Professional Training class on Sept 25-28. In the future, Chris intends to create a more comprehensive site. I look forward to it, buy Lioresal online with no prescription, Lioresal in uk, and hope that it contains interactive features, as this site does.
Even though the current site is still in its infancy, Lioresal buy, Buy Lioresal online without a prescription, there is valuable information already being contributed. For instance, in one post, order Lioresal online c.o.d, Lioresal price, coupon, Chris explains the difference between Economic Gardening and Business Assistance. In another post, he lays out a framework for why we should consider a national economic gardening coalition.
Currently, buy Lioresal no prescription, Lioresal from canadian pharmacy, I'm just a follower on the site because I've got a lot to learn about economic gardening. Over time, however, where can i order Lioresal without prescription, Lioresal trusted pharmacy reviews, I intend to be more active in my participation in the community.
Check out the site. I hope you become an active participant as well.
Other Resources
- Economic Development Google Group (lots of EG links)
- "Economic Gardening: Next Generation Applications for a Balanced Portfolio Approach to Economic Growth" by Steve Quello and Graham Toft
- "Economic Gardening" at Kaufmann Center
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Tags: Chris Gibbons, Economic Gardening
Posted in Economic Development, Rural | Comments (0)
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June 29th, 2009
The following is the second part of an interview I had with Chris Gibbons at the 7th Annual Economic Gardening Conference. View Part 1 here. Buy Sonata Without Prescription,
Many businesses recognize that they could benefit from a social media strategy, but they are also often overwhelmed by the subject. In this short interview, Chris Gibbons provides three examples of businesses his economic gardening program has worked with on developing a social media strategy.
Gibbon's three mini case studies identified the value of an economic gardening program. Small businesses may recognize the need, but are puzzled about where to turn.
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Tags: Chris Gibbons, Economic Gardening, entrepreneurship, social media
Posted in Economic Development, Rural, Training and Events | Comments (0)
Buy Cardioten (Verheilen) Without Prescription
June 23rd, 2009
Chris Gibbons took the time for a short interview on the subject of "economic gardening" last week at the conclusion of the 7th Annual Economic Gardening Conference Buy Cardioten (Verheilen) Without Prescription, . If you are like some of my friends who thought economic gardening was about growing vegetables in the garden, you'd better watch this short video.
OK, so economic gardening is a strategy for economic development that involves planting seeds for economic growth by helping entrepreneurs.
Some people hear that and probably say, where to buy Cardioten (Verheilen), Buying Cardioten (Verheilen) online over the counter, "Oh, it's about helping business owners write business plans and making sure they get low interest loans." Well, buy generic Cardioten (Verheilen), Purchase Cardioten (Verheilen), that's probably helpful, but people who dig into what Chris advocates understand it's much more.
Although the definition varies by location, fast shipping Cardioten (Verheilen), Buy Cardioten (Verheilen) without a prescription, Chris's version of economic gardening involves a fairly sophisticated process of market research analysis, competitive analysis, buy cheap Cardioten (Verheilen) no rx, Cardioten (Verheilen) in mexico, and marketing strategy development - information most businesses don't have access to.
Why Economic Gardening?
As the Littleton website describes, economic gardening "was based on research by David Birch at MIT that indicated the great majority of all new jobs in any local economy were produced by the small, Cardioten (Verheilen) price, coupon, Cardioten (Verheilen) over the counter, local businesses of the community." That was true in 1987 when Chris developed his program, and it's true today.
I talked to Chris and others at the conference about what it would take to create an economic gardening movement in South Dakota. By "movement" I'm talking about something more than a program, order Cardioten (Verheilen) online overnight delivery no prescription, Where can i order Cardioten (Verheilen) without prescription, although that would be a great start.
If it's going to succeed, economic gardening has got to be something people and organizations are passionate about. I can't help but wonder if that isn't part of the problem being described about this program in Florida, buy Cardioten (Verheilen) online no prescription. Where to buy Cardioten (Verheilen), At the end of the video Chris points us to Wyoming's model because he believes a regional approach would work best in a rural state like South Dakota. Makes sense to me. Hopefully, others will help us build on that conversation.
Other Economic Gardening resources
- "Entrepreneurial Community of the Month: Littleton, next day Cardioten (Verheilen), Cardioten (Verheilen) to buy online, Colorado" by the Center for Rural Entrepreneurship.
- Economic Gardening Resources on the Littleton City website
- "Economic Gardening: Next Generation Applications for a Balanced Portfolio Approach to Economic Growth" a report for U.S. Small Business Administration, Cardioten (Verheilen) buy, Cardioten (Verheilen) in uk, Office of Advocacy
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Tags: 2009 EG Conference, business plans, Chris Gibbons, Economic Gardening, entreprenuership, marketing
Posted in Economic Development, Rural | Comments (4)