Posts Tagged ‘crowdsourcing’

OTA Sessions: Are you ready for Big Ideas?

March 15th, 2011

Rural America needs big ideas. What we have been doing for the last 50-90 years hasn’t been working -- at least not for many of our small towns in the upper Midwest. It is time we develop a new image of what we want our communities to be like, to reimagine our futures. And once complete, we need to get busy making this reimagined future come true. That’s why I’m proud that the Rural Learning Center

has agreed to be a sponsor for this year’s OTA Sessions in Sioux Falls, SD on April 1.

What is OTA?

At first glance, one might assume that OTA Sessions is about marketing and advertising. That would be a mistake. Although many of the speakers have a marketing backgrounds, I see them as thought leaders. And rural community leaders can learn a lot from thought leaders, regardless of their vocation. For instance, I’m excited to see John Winsor on the list of presenters. He’s a marketing guy who heads up Victors & Spoils, a creative (ad) agency. What’s missing from this abbreviated bio, however, is that he is an also an expert in collaboration, co-creation and crowdsourcing. In fact, Victors & Spoils identifies itself as the first ad agency built on crowdsourcing principles. I believe in the Wisdom’s of Crowds, and I’m intrigued by crowdsourced community development projects. (See this as an example.) But as cool as they might seem, not all crowdsourced projects are successful. Although Winsor is in the marketing game, I’m sure I can pick up some tips for employing crowdsourcing principles more effectively in our rural community development projects.

Why take the risk?

Now, I acknowledge that there is a chance that Winsor will talk more about advertising than crowdsourcing. And there may be a chance he’ll offer nothing of value to me in my work in of rural community development. I doubt it, but that’s a risk I take by buying a ticket. But one thing I know is that “If you always do what you’ve always done, you’ll always get what you’ve always got.” Albert Einstein is credited with having said this. I suspect, however, he wasn’t the first. Whenever I’m confronted with a decision on whether to attend an unconventional conference like OTA Sessions or a more traditional community development conference, I remind myself of Einstein’s wisdom. If we truly want to Reimagine Rural, rather than just dabble at a few changes, we need to find where innovation lives, and learn from it. And I think OTA is one of those places.

Tags: crowdsourcing, marketing, Ota 2011, Wisdome of Crowds
Posted in Community Development, Rural | Comments (2)

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February 2nd, 2010

Buy Guaifenesin cap. Without Prescription, Last night Lindsey and I engaged in a little social media training for residents in Miner County, SD. During our session, we noted the changing landscape of advertising, and cited Pepsi's withdrawal from its traditional advertising during the Super Bowl in favor of sponsoring a community grant program called the Pepsi Refresh Project as an example. Marketing and advertising is definitely going "social."

This morning, I hopped onto Facebook to find an update from Mark Rembert at Energize Clinton County who recommended people support a project in the Pepsi Refresh grant contest called Studio H. Learning of the project has inspired me to include the video explaining the project below.

Combine design thinking, vocational trade training, Guaifenesin cap. gel, ointment, cream, pill, spray, continuous-release, extended-release, Guaifenesin cap. trusted pharmacy reviews, and community citizenship in a youth engagement project -- all within a high school setting. The image of design:SD on steroids comes to mind. If you agree, I hope you will vote for the project on the Pepsi Refresh page, Guaifenesin cap. buy. Guaifenesin cap. prescriptions, Reflecting on this project has created a couple thoughts that I'd like to share.

First, buy generic Guaifenesin cap., Purchase Guaifenesin cap. online no prescription, I hope rural communities are inspired by the Studio H project to develop their own youth engagement projects. I love the idea of combining design and construction training in a community project. But each community is different, and youth engagement projects need to meet the needs of both young people and the community.

Second, next day Guaifenesin cap., Buy cheap Guaifenesin cap., I hope the Pepsi Refresh Project helps people see how marketing is becoming "social." The idea of taking money that previously directed at advertising and using it to engage your customer base is a great way to build a stronger brand. It's caused me to think more about how small, rural communities might use online contests as a part of their branding efforts. (Note: There are issues with "crowdsourced" contests of this nature, Guaifenesin cap. over the counter, Guaifenesin cap. to buy, as is highlighted here.)

And finally, I hope that the Pepsi Refresh Project helps rural residents and community development practitioners understand the importance of delivering social media training to people in rural communities. I loved the idea advance by David Becker at the Friend of the Farmer blog to develop a social media training program for rural farmers. (I shared my thoughts in greater detail in this post.) The idea, fast shipping Guaifenesin cap., Where to buy Guaifenesin cap., along with support from local extension educator Jim Krantz, caused Lindsey and I share the presentation (which I've embedded below) with Miner County residents last night.

Social Media 101

View more presentations from Rural Learning Center.

Our presentation is intended as an overview of social media. Beginning February 15^th and continuing each Monday through March, online buy Guaifenesin cap. without a prescription, Guaifenesin cap. overseas, we will offer hands on training for specific tools like Facebook, Flickr, order Guaifenesin cap. online c.o.d, Free Guaifenesin cap. samples, and Twitter. If you are a Miner County resident and are interested in this training, I'd encourage you to contact the Miner County Extension office.

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Tags: crowdsourcing, Design SD, entrepreneurship, marketing, social media, web 2.0
Posted in education, Rural, Training and Events | Comments (6)

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