Posts Tagged ‘Ohio’

Telling stories to redefine a region

June 2nd, 2011

I’ve talked previously about the power of stories. Stories help make the message about your community memorable (think Made to Stick). They also help people who live in other places connect emotionally to what your community has to offer (think of stories about people in small towns coming together to help each other). Combined, these stories highlight what makes your community unique and special, both with a human touch.

Last week, Ed Morrison identified yet another powerful reason why we should tell stories about our communities. He writes:

Narratives [stories] are important for guiding open networks. They provide the emotional connections and coherence that enable members of the network to align, link and leverage their resources.” (source: "New narratives in the Great Lakes Nation | Say goodbye to the Rust Belt," Ed Morrison, Ed's Garage, May 28, 2011)

Aligning, leveraging, and linking resources

To build his argument, Morrison shares examples of cities who are building new narratives that he believes will eventually combine to move the Great Lakes region away from its current label as the “Rust Belt.” I tend to agree. What’s interesting is that each example Morrison shares is unique. Youngstown’s emerging narrative is very different from that of Grand Rapids and Detroit. But because they are authentic and tell human stories, they don’t conflict with each other. In fact, they come together in a way that is unifying. That’s significant because tension often exists within traditional regional branding projects. Using stories as a part of marketing efforts is currently all the rage in the business world. Morrison says stories help align, leverage and link resources within a region. The region he describes is multi-state. But the principles would appear to work the same in a multi-community or multi-county area as well. It causes me to wonder how we can build narratives from within our small towns in eastern South Dakota and connect them with narratives from our larger communities, like Sioux Falls, Mitchell, Yankton, etc…. It makes me wonder if doing so will help us feel and act more like a region. We talk a lot of building regional economies in South Dakota, but I see little evidence that we are building a regional identity that will help align, leverage and link resources. Maybe the place to start is with being more intentional about the stories we tell about places within our region. Does anybody have a better idea? Photo credit: joduldi - Flickr

Tags: Ed Morrison, Ohio, region collaboration, regional development, Rust Belt, storytelling
Posted in Economic Development, Rural | Comments (0)

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September 23rd, 2010

Buy Suregasm Without Prescription, I believe rural communities need to strengthen their brand as a part of their economic and community development plans. Too often people see rural communities as places of the past rather than of the future. We need to change that. Purchase Suregasm online, So when I stumbled across an opinion piece offering a contrarian view, I thought I'd encounter arguments I disagree with. I was right and wrong, Suregasm craiglist. Suregasm to buy online,

Economic Development should be about economics

Titled "Economic development shouldn't be about branding Michigan," the article's author, buy Suregasm no prescription, Suregasm in australia, George Erickcek, takes a narrow view of branding. Perhaps the brevity of the article is the cause, buy Suregasm online without a prescription, Suregasm for sale, b

ut I sense Erickcek sees branding as something one hires an advertising guru to create for you. Your role then becomes paying someone else to advertise for you.

That aside, cod online Suregasm, Where can i buy cheapest Suregasm online, Erickcek correctly emphasizes that most businesses choose their locations based on economics. For instance, a strong community brand won't help a rural community of 1000 residents recruit a business needing 500 employees. Nor will a strong brand help if the transaction costs for doing the business in your community are higher than in other locations, ordering Suregasm online. Order Suregasm no prescription, In emphasizing the importance of the economics in economic development, Erickcek argues for increased services communities offer to businesses. He writes:

"I would spend that last economic development dollar on customized training programs, buying Suregasm online over the counter, Buy cheap Suregasm no rx, a business retention call or a business leadership or innovation program, long before I would consider spending it on a branding campaign targeted at a specific industry."

I respect that argument. As a fan of economic gardening, Suregasm in india, Buy cheap Suregasm, I'd like to see more resources devoted to supporting entrepreneurs. But I don't think we can completely ignore the impact a community's identity (its brand) has on its economic growth.

Be a great place to live first

After reading Erickcek's article, I posted a question to Twitter asking, "Is branding important for economic development, Buy Suregasm Without Prescription. http://bit.ly/cCgGKF." This led to an insightful Twitter chat with Mark Rembert (@markrembert) from Energize Clinton County, Suregasm in india. Next day Suregasm, Mark shared a failed rebranding effort for Flint, MI that centered on the development of an amusement park back in the 1980s. He then went on to explain that he thinks that too often communities:

focus too heavily looking outward (marketing) for answers to economic development when they should really be focusing on being a great community doing what they do best." (I've edited the above by expanding abbreviations and connecting tweets.)

He then clarifies in a follow up Tweet:

Perhaps a better way to put it is the best marketing a community can do for itself is to be a great community."

I like what Mark says because it connects product development (building a better community) with branding. When communities get the product right they don't have to spend as much on the advertising required to activate the brand because word of mouth marketing will take over. (That is a bit of what I meant when I wrote "Is advertising the price we pay for being unoriginal.")

I've argued previously that branding efforts should develop organically; that the effort should be connected to the community's aspirations for the future, Suregasm for sale, Suregasm in australia, and that actions (on the part of community members) speak louder than words.

I think Mark's organization, sale Suregasm, Suregasm in mexico, Energize Clinton County, is doing all of the above. I was reminded of this in an article Taylor Struck, saturday delivery Suregasm, Ordering Suregasm online, co-founder of ECC, wrote on the Orton Family Foundation blog titled "Greening Local Economic Development." Although I don't think they are paying anyone to help them rebrand Clinton County, Suregasm overseas, Suregasm medication, there's no doubt in my mind that they are rebranding it.

Wrapping it up

I think Erickcek is correct: We do need more economics in economic development. At least if that means providing meaningful help to entrepreneurs. But we (small, Suregasm trusted pharmacy reviews, Real brand Suregasm online, rural communities) also need to strengthen our brands -- starting with our product. And as we do so, we need to empower others to spread the word about what we offer, Suregasm prices. Buy Suregasm online without a prescription, Maybe this requires a little outside assistance; maybe it doesn't. I want to acknowledge that I have been part of several projects that have benefited from working with a branding professional. Although we felt we knew our brand, Suregasm in usa, Suregasm from canadian pharmacy, we needed some help in communicating it effectively.

But none of the branding would have been effective if we didn't already know who we were and what we wanted to be become in the future. And I'm constantly reminded that if we can't live up to what we say we are, Suregasm over the counter, Buy Suregasm no prescription, our brand is an empty promise. And when that's the case, nobody wins, online buying Suregasm hcl. Suregasm in canada, Photo Credit; SeeMidTenn.com (aka Brent's) - Flickr

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Tags: branding, Economic Gardening, Energize Clinton County, marketing, Michigan, Ohio
Posted in Community Development, Economic Development, Rural | Comments (7)

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January 22nd, 2010

Buy Loxitane Without Prescription, I don't often post stories about my childhood, but this NPR story, titled "Got (Good) Milk. Loxitane in mexico, Ask The Dairy Evangelist," had me reminiscing about what has grown to be a fond childhood memory of mine.

My Story

Growing up, buy Loxitane from mexico, Loxitane in japan, I hated milk. In fact, one of the few concessions my parents made involved allowing me to add a little Nestle chocolate mix to my milk, Loxitane san diego. Buy cheap Loxitane no rx, A little chocolate milk mix meant I'd down a glass of milk at each meal without complaining. But that changed one day when we went over to our neighbors for dinner, rx free Loxitane. Loxitane prescriptions,

Whenever eating at someone else's house, I knew better than to throw a tantrum about having to drink plain milk. So on this occasion, Loxitane tablets, Where can i buy cheapest Loxitane online, I dutifully downed the glass presented to me with my meal, and the strangest thing happened -- I liked it! (Yes, Loxitane from canadian pharmacy, Loxitane gel, ointment, cream, pill, spray, continuous-release, extended-release, Life cereal fans, it's true: "Hey Mikey. He likes it.")

The milk, buy Loxitane online with no prescription, Where can i buy Loxitane online, which somehow tasted different than what I was used to drinking, came from a cow that our neighbors milked, Loxitane in usa. Feeling somewhat full of myself for drinking my milk without a fuss, I later admitted to my parents that "I liked that milk, and I'd drink more if it always tasted that way."

Not too many months went by before my dad returned home with a cow in the trailer. Turns out, he actually purchased that very cow from our neighbor, and I earned a new chore. It was my job to milk the cow every evening. No kidding: admitting that I liked fresh milk cost me about 30 minutes of my free time each day, Buy Loxitane Without Prescription. Loxitane in uk, Milking was an interesting experience. As school activities began infringing on my evening chores, I earned morning milk duty. Getting up at 6:00 am so that I could make swing choir and stage band practice at 7:30 taught me a lot about responsibilities. It also probably explains why I enjoy getting up at 5:00 am, order Loxitane online overnight delivery no prescription. Buy cheap Loxitane, We soon had more milk than we knew what to do with and my original distain for milk soon turned to a weakness for all things dairy: whole cream on my Corn Flakes for breakfast, and homemade ice cream for the holidays. My parents even "shared" extra milk with the neighbors, where to buy Loxitane, Where can i order Loxitane without prescription, creating a little local economy.

While growing up, I never felt that milking chores was a fair tradeoff for the benefits of being able to enjoy milk. But over the years, Loxitane to buy online, Purchase Loxitane online, I've grown fond of the experience. It wasn't until reading the NPR story, next day Loxitane, Loxitane over the counter, however, that I realized I don't really like milk anymore, order Loxitane no prescription. Loxitane for sale,

Warren Taylor's story

Warren Taylor is an Ohio dairyman, who as the NPR story states, order Loxitane from mexican pharmacy, Buy Loxitane online without a prescription, "is on a crusade to put cows back on pastures and bring the flavor back to milk." (source: John Burnet, "Got (Good) Milk? Ask The Dairy Evangelist, buy Loxitane no prescription, Loxitane buy, " NPR, Dec, online buying Loxitane hcl. Buy Loxitane online cod, 10, 2009)

"Bring back flavor to milk?" That is something I hadn't considered in a long time.

Taylor believes the process for changing the taste of milk starts with changing what cows eat. This means letting them chomp on grass, where to buy Loxitane, Over the counter Loxitane, rather than the typical feed stock of corn and soybeans. (Feeding corn & soybeans means dairy farmers need less pasture ground, and it increases milk production.)

Taylor also believes milk tastes better when it is:

Sold quicker to the consumer (within 48 hours)

Not homogenized

Pasteurized at a lower temp (165 degrees, Loxitane discount, Loxitane paypal, rather than the industry standard of 185 degrees and the ultrapasteurized standard of 285 degrees)

Unwittingly, my family followed all of Taylor's practices, purchase Loxitane, Cod online Loxitane, and I've got to believe that it's a big reason milk tasted better to me as a kid. I must admit, however, Loxitane in us, Purchase Loxitane online no prescription, that I have no scientific research to back up this belief. As the article and ensuing comments indicate, not everyone agrees with Taylor: quality, delivered overnight Loxitane, Loxitane in canada, cost, and food safety seem to be the issues at play.

I'm sure we will hear more about this issue in the future, order Loxitane from United States pharmacy, Loxitane price, coupon, and I hope to learn from the debate that's sure to emerge. Until then, I'll just ask, fast shipping Loxitane, Loxitane craiglist, "So how does milk taste to you?"

Photo Credit:- David Jones - Flickr

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Tags: dairy farm, farmers, Ohio
Posted in Rural | Comments (1)

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April 24th, 2009

The Ohio legislature has been thinking about how to retain college graduates. Their answer -- a new "Grants for Grads" program Buy Zyban Without Prescription, .

As it's currently conceived, where can i find Zyban online, Where to buy Zyban, the program would provide Ohio residents who graduate with a 4-year college degree with a chance to win $5000 towards the purchase of a new home. It is important to recognize that it's a chance because only 300 graduates will ultimately receive the money, and those 300 will be determined by a lottery, Zyban craiglist. Buy Zyban without a prescription, To become law, the bill still must pass the Ohio legislature. I'll try to follow its progress and report back, Zyban in mexico. Zyban in japan, Not everyone thinks it will work, but I give Ohio credit for trying to address the issue.

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Tags: attracting college-educated, millennials, Ohio, people attraction strategy
Posted in Gen Y, In the News, Rural | Comments (0)

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