Posts Tagged ‘seth godin’

Civic Branding: A refresher

March 20th, 2012

Thanks to Aaron Renn at the Urbanophile, I received a great refresher on civic branding. In a brief post titled "Don't Brand Your City," Renn shares a fifteen minute Chicago Public Radio interview with Jeff Leitner and Howell J. Malham of Insight Labs. The central question they analyze: Is it possible to successfully brand a region (like the Great Lakes) for tourism and economic development?

A lively interview, Leitner and Malham question the concept. Now, let me be clear, I still think that every rural community needs to be concerned about its brand. Your town’s identity does matter. But we need to be smarter about how we attempt to strengthen our brands. I hope you listen to the audio interview embedded below and then take a look at a few of my follow-up comments. If you have some additional thoughts on the topic of branding rural communities, we’d love to hear them.

Click here to listen - Luring tourists to the Great Lakes region (WBEZ91.5, Nov. 15, 2011)

My take aways

First, before we start, let’s make sure we're on the same page when we say the word branding. To me a community’s brand is its identity. It’s what people think and talk about your community. Logos and jingles are nice, but let’s not be fooled into thinking that they are your community’s brand. Their just a part of it; a small part of it. Second, if you want a strong brand, you need to have strong features that make your community special. In the interview, Jeff Leitner drives this point home with the Seth Godin truism “The best way to be remarked on is to be remarkable.” This means saying “Our town is a great place to live and raise a family,” isn’t good enough. It is a start….but it is not the end game. What are your community’s remarkable features that make it an awesome place to raise a family? Perhaps it’s a remarkable lake with an incredible bike path; perhaps it’s an incredible summer festival that brings everyone in the community together; or perhaps it’s exceptional outdoor activities that families can do together. If your town doesn’t have those things, you’re time and money are best invested I developing them -- before trying to promote your brand. A third take away is that branding is not about you (or in this case your community); it’s about your audience. While commenting on the ability of branding to help develop an affiliation with a region, Leitner tells us that the way to do this is by “demonstrating to the world what you are going to help them do.” In other words, don’t just tell me that your community is filled with great businesses. Demonstrate to me how your community can help me become a successful entrepreneur. What types of assistance will I get in your community that I can’t get somewhere else? Do you have an entrepreneurship support system in place? And while demonstrating value, remember the power of stories. If our community does have a system for supporting entrepreneurs, share the stories of entrepreneurs who have benefited from it. That’s a “demonstration” that people will believe.

Wrapping it up

Listening to the interview, some people will throw up their arms and decide that civic branding is a waste of time. I think that is a mistake. Rural communities need to develop stronger brands so that people recognize the value they have to offer. Just realize that the first step isn’t to hire someone to build the build the brand for you. (Note: My apologies for originally mispelling Howell Malham's last name.) Photo credit: Punk Toad - Flickr

Tags: Aaron M. Renn, branding, marketing, seth godin
Posted in Economic Development, Rural | Comments (2)

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July 21st, 2010

Buy Nobrium Without Prescription, Lately, I've been writing about a topic - talent attraction -- that I feel I don't know enough about. It's a topic that I have both a passion for and a lot of ideas about. Unfortunately, I still feel inadequate at sharing these ideas because I know that a lot of people are critical of the concept, especially as it applies to small, rural communities.

In short, Nobrium craiglist, Order Nobrium from mexican pharmacy, I'm afraid of being told, "How dare you, Nobrium medication, Nobrium paypal, this is terrible."

Those words -- "How dare you, this is terrible" -- by Seth Godin stuck with me as I watched a short video titled "Seth Godin on how schools teach kids to aim low." The video highlights Godin's thoughts about how we train the creativity out of young people, free Nobrium samples, Nobrium buy, but it speaks to individuals of all ages.

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Watching the video reminded me that I need to have the courage to overcome the uncertainty created by the "red marks" of people who don't believe in the future of rural communities. It reminded me that it's ok to stretch the boundaries of my writing, Nobrium from international pharmacy, Next day Nobrium, sharing ideas that may be a bit unconventional . In fact, it's reminded me that I have to take on this task if I hope to be a resource in the effort to build a deeper conversation about the future of rural communities, Nobrium to buy online. Purchase Nobrium online no prescription, My guess is that I'm not alone in needing this reminder.

In many ways, order Nobrium online c.o.d, Buy Nobrium online without prescription, rural community leaders everywhere have been taught by decades of decline to accept criticism as "truth" and as Godin suggests, to "aim low."

Godin's advice doesn't give us permission to become modern-day Don Quixote's; we still need to listen to and learn from the "red marks" of our critics. But in the process, Nobrium to buy, Nobrium for sale, we can't let those comments bury the creativity and innovation that can emerge from a willingness to tackle the issues. Nobrium in japan. Nobrium discount. Nobrium price, coupon. Over the counter Nobrium. Real brand Nobrium online. Saturday delivery Nobrium. Buy Nobrium from canada. Nobrium overseas. Order Nobrium no prescription. Over the counter Nobrium. Nobrium trusted pharmacy reviews. Delivered overnight Nobrium. Buy Nobrium online with no prescription. Purchase Nobrium online no prescription. Rx free Nobrium. Purchase Nobrium online. Buy generic Nobrium. Where can i find Nobrium online. Buy Nobrium no prescription. Where can i order Nobrium without prescription. Buy Nobrium online without prescription. Nobrium tablets. Nobrium from canadian pharmacy. Nobrium over the counter. Nobrium to buy. Nobrium discount. Where to buy Nobrium. Buy no prescription Nobrium online. Nobrium in us. Buy Nobrium without a prescription. Online buy Nobrium without a prescription. Nobrium from international pharmacy. Nobrium price, coupon. Cod online Nobrium. Free Nobrium samples. Nobrium pills. Order Nobrium online overnight delivery no prescription. Sale Nobrium. Buy Nobrium online cod. Nobrium in canada. Nobrium in japan. Buy cheap Nobrium no rx. Next day Nobrium. Buy Nobrium online without a prescription. Nobrium paypal.

Tags: education, people attraction, seth godin
Posted in Community Development, Economic Development, Rural | Comments (2)

Buy Manjishtha Without Prescription

April 30th, 2010

Buy Manjishtha Without Prescription, (Note: It's Friday, which means this post is a part of our "I Feel Fridays" project. Our goal is to share stories from the past week that generated an emotional response. We encourage readers to respond to the post or to share something from their lives in the past week. Buy Manjishtha online with no prescription, To learn more about "I Feel Fridays," check out this post- and then tell us what you're feeling.)

I've been feeling overwhelmed and discouraged this week, Manjishtha san diego, Buy Manjishtha without a prescription, causing me to be in an unproductive funk. As the week draws to an end, I'd like to share how I'm trying to get out of this funk. And I'd also ask you to offer any advice you believe might help, order Manjishtha no prescription. Ordering Manjishtha online,

The fallout from vacation

The first of my negative emotions stems largely from an unmanageably large "to do" list, which grew exponentially while I was on vacation recently. As the list has grown, Manjishtha trusted pharmacy reviews, Manjishtha in uk, a sense of hopelessness has set in, decreasing my energy when I need it most. I bet many of you can relate, buy cheap Manjishtha no rx. Manjishtha from international pharmacy, Currently, I'm attempting to deal with this issue by doing a better job of prioritizing my daily "to do" list. More importantly, where to buy Manjishtha, Fast shipping Manjishtha, I'm trying to focus on some advice offered by Seth Godin in his latest book, Linchpin. Godin tells us that Linchpins (people who make a difference) do a better job of "shipping" products than others.

By "shipping, free Manjishtha samples, Where can i order Manjishtha without prescription, " Godin means completing tasks on schedule and sending them off to market. It might be a software product you've been working on, a presentation you're going to give, Manjishtha gel, ointment, cream, pill, spray, continuous-release, extended-release, Sale Manjishtha, or a marketing plan that's critical to your business. Linchpins find ways to ship products on-time, even when they feel the product is not quite perfect, buying Manjishtha online over the counter. Manjishtha buy, That's where I'm at right now. As I prioritize my tasks and work on my products, I'm trying to not let my fear of imperfection get in the way of shipping.

Discouraged about the future of rural communities

The second of my negative emotions stems from a general sense of discouragement about the future of small towns. This emotion comes from many sources but is highlighted by the recently announced temporary layoff by Knight & Carver Wind Group in Howard, next day Manjishtha, Manjishtha prices, SD.

The temporary layoff at Knight & Carver is personal. Not only is the business in Howard, but I helped the company establish itself here in 2007, when I was the community's economic development coordinator, Buy Manjishtha Without Prescription. Even though I'm not directly involved in that work today, Manjishtha from canadian pharmacy, Manjishtha paypal, I still feel connected to it.

Before going further, saturday delivery Manjishtha, Manjishtha in australia, let me say that my heart goes out to workers and their families who are dealing with the financial and emotional uncertainty of the layoff. I know the company's leadership cares deeply about its employees, and I'm confident they are doing their best to meet the challenge, buy Manjishtha online without prescription. Manjishtha for sale, And that's where I know I need to focus my attention. Just as businesses must overcome challenges, Manjishtha in mexico, Cod online Manjishtha, so too must communities. This isn't the first challenge confronting Howard since our community development efforts began in the late 1990s, and it won't be the last.

As Jack Schultz identifies in his "7 ½ Keys to Big Success in Small Communities, real brand Manjishtha online, Manjishtha prescriptions, " rural communities that thrive are those who adopt a "can do attitude." To some, this may sound trite, over the counter Manjishtha, Order Manjishtha online overnight delivery no prescription, but I think it's a critical element of success community development work. Adopting a can do attitude will prevent community leaders from wallowing in the fear and self pity that causes them to do nothing.

And that's where I'm at personally as well. Prioritize better. Ship more regularly. And refocus on a can do attitude. That's how I'm attempting to get out of my funk. If there's something I'm missing, I hope you will help me out.

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Tags: I feel Friday, Jack Schultz, Linchpin, seth godin
Posted in In the News, Rural | Comments (3)

Buy Albego Without Prescription

December 16th, 2008

Seth Godin's recent post Buy Albego Without Prescription, reminds us that headlines matter. This is especially true with blogs and websites because people typically don't take time to read 2 or 3 paragraphs to figure out if they are interested. A poorly written headline and they're gone.

Godin also notes that our appearance is another type of headline. People judge others they meet based exclusively on how they are dressed and look. Similarly, buy Albego online without prescription, Albego in us, people judge communities solely on their appearance.

How communities look is based on a lot of factors: What's the website look like, Albego to buy online. Over the counter Albego, Is the town clean or dirty? What is the community's tag line? Does Main Street look good. What does the billboard on the edge of town look like, Albego over the counter. Albego tablets, All of the above questions speak to "headlines" of sorts that people use to evaluate our rural communities. If any one of them is bad, a community may not get the chance to prove what a great place it is to live, sale Albego. Buy generic Albego, Like it or not, headlines matter, Albego in usa. Purchase Albego online no prescription. Buying Albego online over the counter. Purchase Albego. Buy Albego without prescription. Buy Albego without a prescription. Albego medication. Fast shipping Albego. Buy Albego online with no prescription. Online buying Albego hcl. Where to buy Albego. Albego gel, ointment, cream, pill, spray, continuous-release, extended-release. Albego trusted pharmacy reviews. Albego in australia. Order Albego online overnight delivery no prescription. Rx free Albego. Buy Albego online no prescription. Buy no prescription Albego online. Albego in canada. Albego prices. Albego from canadian pharmacy. Online buy Albego without a prescription. Buy cheap Albego. Cod online Albego. Albego to buy. Real brand Albego online. Albego prescriptions. Next day Albego. Order Albego from United States pharmacy. Free Albego samples. Albego discount. Albego in japan. Buy cheap Albego no rx. Saturday delivery Albego. Albego in india. Albego san diego. Where to buy Albego. Albego craiglist. Albego to buy online. Albego for sale. Delivered overnight Albego. Albego medication. Online buy Albego without a prescription. Purchase Albego. Albego over the counter. Rx free Albego. Purchase Albego online no prescription. Buy Albego from canada. Sale Albego. Albego in india. Cod online Albego. Buy no prescription Albego online. Buy Albego online cod. Free Albego samples. Buy cheap Albego no rx. Buy Albego from mexico. Buy Albego without a prescription.

Tags: community appearance, headlines, seth godin, signage
Posted in Community Development, Rural | Comments (4)

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