Posts Tagged ‘signage’

Does your community have good “headlines”

December 16th, 2008

Seth Godin’s recent post reminds us that headlines matter.   This is especially true with blogs and websites because people typically don’t take time to read 2 or 3 paragraphs to figure out if they are interested.  A poorly written headline and they’re gone.

Godin also notes that our appearance is another type of headline.  People judge others they meet based exclusively on how they are dressed and look.  Similarly, people judge communities solely on their appearance.

How communities look is based on a lot of factors:  What’s the website look like? Is the town clean or dirty?   What is the community’s tag line?  Does Main Street look good? What does the billboard on the edge of town look like?

All of the above questions speak to “headlines” of sorts that people use to evaluate our rural communities.  If any one of them is bad, a community may not get the chance to prove what a great place it is to live.  Like it or not, headlines matter.

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